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Paid Advertising Manager

3 months ago

Ottawa ON, Canada Bloomex Canada Full time

Job Title: Paid Advertising ManagerDepartment: MarketingReporting to: Director of MarketingLocation: Bloomex Headquarters, OttawaPosition Summary:We are seeking a highly experienced Paid Advertising Manager to join our dynamic digitalmarketing team. In this role, you will be responsible for developing, managing, and optimizingpaid advertising campaigns across Google Ads, Meta Ads, and other platforms, with a focus ondriving brand awareness, lead generation, and sales. This role is critical to our growth strategyas we expand our presence in existing and new markets.Key Responsibilities:- Paid Advertising Strategy:Develop and execute comprehensive paid advertising strategies aligned with overallmarketing goals to drive traffic, leads, and sales for Bloomex.- Keyword Research & Competitor Analysis:Conduct in-depth keyword research and competitor analysis to identify the most relevanttargeting opportunities that will maximize campaign effectiveness.- Ad Copy & Landing Page Optimization:Create compelling ad copy and design optimized landing pages that resonate with targetaudiences and drive conversions.- Budget Management:Manage campaign budgets effectively, optimizing bids and placements to maximizereturn on ad spend (ROAS) while staying within budgetary constraints.- Campaign Monitoring & Optimization:Continuously monitor campaign performance through in-depth data analysis, utilizingA/B testing and other optimization techniques to improve ad copy, landing pages, andtargeting strategies- Performance Reporting:Generate comprehensive reports that clearly communicate campaign performance,insights, and recommendations for further optimization.- Trend Analysis & Best Practices:Stay up-to-date on the latest trends, tools, and best practices in paid advertising,particularly on Google Ads, Meta Ads, and other relevant platforms, ensuring Bloomexremains competitive in the digital landscape.Qualifications and Skills:- Minimum of 5 years of successful experience managing paid advertising campaigns,with a strong focus on Google Ads and Meta Ads.- Proven track record of achieving positive ROI through paid advertising initiatives.- Excellent analytical skills with the ability to interpret data and translate it into actionableinsights.- Strong understanding of digital marketing principles, conversion tracking, and attributionmodelling.- Experience with A/B testing and campaign optimization techniques.- Excellent communication and collaboration skills, with the ability to work effectivelyacross departments.- Ability to work independently and manage multiple projects simultaneously in afast-paced environment.- Passion for staying ahead in the ever-evolving digital advertising landscape.