Virtual Digital Marketing Director

3 weeks ago

Toronto ON, Canada La Prep Full time

Marketing Manager 
We are looking for an experienced Marketing Manager to develop and manage marketing programs in specific channels, support business objectives, foster customer retention, execute business development, provide operations support, and advance brand building.
An ideal candidate has 4+ years experience in the restaurant and hospitality industry working to build emerging brands.
About Seth Commercial Corp
Seth Commercial Corporation is the parent company of the La Prep and Chaska brands.
Chaska – Our Indian street food concept offers a different take on Indian food that is both delicious and fresh, prepared daily using savoury spices, with flavourful herbs and marinades in place of rich and heavy sauces.
Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
Market through various channels and segment databases working with large data sets
Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
Develop and manage National Marketing Plan for each brand; Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention
Partner with creative teams, other internal stakeholders, and external agencies and vendors
Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
Work with the other marketing teams, other internal stakeholders, and external agencies and vendors
Work closely with operations to support new and existing locations in their marketing efforts
Experience building complex marketing programs and reporting on the results
Exposure to digital and direct response marketing
Competence as a creative writer with an eye for great emails and landing pages
Strong project management skills
has a Bachelor’s Degree in Marketing or Business or similar is an asset
experience in the franchising industry a strong asset
Familiarity with online content marketing and social media development strategies
At Seth Commercial Corp, we strive to build a diverse and inclusive workplace.

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