Account-Based Marketing Expert

4 weeks ago

Victoria BC, Canada Recooty Full time

Account-Based Marketing Expert – Contract - Pani Energy Inc Pani Energy Inc

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Account-Based Marketing Expert – Contract Job Description

About Pani

Pani Energy is made up of a powerful team of highly motivated individuals who share a mutual passion for the environment. We have created a web-based platform which enables the operators of water treatment facilities to operate their plants more efficiently saving energy, consumables, and the environment. We are excited to tackle challenging problems for the betterment of society. Our workplace environment fosters and encourages both ingenuity and collaboration.

Pani is part of the 2023 Global Cleantech 100 list of companies committed to taking action on the climate crisis for our contribution to accelerating the water sector's transition to net zero, and we are looking for driven, enthusiastic people who share this vision.

Position Description

You will be a key part of Pani’s sales team reporting to the CEO, and responsible for leading the development and execution of targeted Account-Based Marketing (ABM) strategies to penetrate key accounts and expand our footprint within existing logos. Using your industry expertise, you will work closely with Pani Account Managers and Sales Managers to align sales and marketing strategies. You will profile key accounts, understanding their needs, challenges, and decision-making processes to create personalized marketing campaigns tailored to the specific needs and pain points of targeted accounts.

About You

You have a passion for water treatment and are an expert in Account-Based Marketing. You enjoy the challenge of working on innovative projects with an equally talented group of co-workers who will both challenge and support you. You believe in lifelong learning and welcome the opportunity to constantly iterate and improve upon your skills. Fundamentally you want to use your talents and energy to better the world for others and contribute to the responsible management of global water and energy, and CO2 reduction.

What you bring to the team

  • Proven experience in Account-Based Marketing, particularly in the industrial or utility sector.
  • Strong understanding of desalination and wastewater treatment processes and market dynamics.
  • Demonstrated ability to develop and execute successful ABM strategies.
  • Excellent communication, interpersonal, and stakeholder management skills.
  • Proficiency in using marketing automation tools and CRM software.
  • Data-driven mindset with strong analytical skills.
  • Ability to work independently in a fractional capacity.

Responsibilities

  • Develop and implement a comprehensive ABM strategy focused on the industrial and utility desalination and wastewater treatment markets.
  • Identify and profile key accounts, understanding their needs, challenges, and decision-making processes.
  • Create personalized marketing campaigns tailored to the specific needs and pain points of targeted accounts.
  • Collaborate with sales teams to align marketing and sales strategies, ensuring a seamless customer journey from initial engagement to deal closure.
  • Utilize data-driven insights to refine and optimize ABM tactics, ensuring maximum ROI and effectiveness.
  • Stay abreast of industry trends, competitor activities, and market dynamics to continuously adapt and improve ABM strategies.
  • Foster strong relationships with key stakeholders within target accounts, establishing our brand as a trusted partner in improving operational efficiencies.
  • Measure and report on the success of ABM campaigns, providing actionable insights for continuous improvement.

Nice to Have

  • Experience with B2B sales at any stage within the customer journey
  • Experience working for a SaaS startup

Does this role sound like the next step in your career?

Then we want to hear from you If you don’t meet all of our requirements exactly, then we invite you to use your cover letter to tell us about your unique experience - we understand that talent comes from many places and that skills are transferable.

Compensation

Pani offers a competitive total rewards package which includes a comprehensive health & dental benefits and paid time off for full-time employees. The annualized base salary range for this Victoria-based role is CAD $50,000 to $100,000. The base salary offered to the successful candidate will consider a wide array of factors including but not limited to the individual’s skill set, level of experience applicable to the role they are being offered and consideration to internal equity. Actual salaries may vary and may be above or below the range based on various factors, including, but not limited to, experience and expertise.

Our commitment to an extraordinary work environment

At Pani, our values drive how we work with each other, and we believe that being yourself at your place of work is just as important as the work you do. We strive to foster an inclusive and diverse community for all employees from all walks of life. So, no matter your gender, sexual orientation, physical ability, religion, ethnicity, race, age, or geographical location, we are a community that welcomes you.

Our Pani Recruitment Team personally reviews each application.

More Details Employment Type: Contract Location: Victoria, BC, Canada Experience Required: Associate Date Published: 15 Dec 2023 APPLY BACK Share Job Opening #J-18808-Ljbffr

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