Stage Expert.e Data H/F

3 weeks ago


Victoria BC, Canada Recooty Full time

Account-Based Marketing Expert – Contract - Pani Energy Inc Pani Energy Inc

Account-Based Marketing Expert – Contract
Pani Energy is made up of a powerful team of highly motivated individuals who share a mutual passion for the environment. We have created a web-based platform which enables the operators of water treatment facilities to operate their plants more efficiently saving energy, consumables, and the environment. Our workplace environment fosters and encourages both ingenuity and collaboration.
Pani is part of the 2023 Global Cleantech 100 list of companies committed to taking action on the climate crisis for our contribution to accelerating the water sector's transition to net zero, and we are looking for driven, enthusiastic people who share this vision.
You will be a key part of Pani’s sales team reporting to the CEO, and responsible for leading the development and execution of targeted Account-Based Marketing (ABM) strategies to penetrate key accounts and expand our footprint within existing logos. Using your industry expertise, you will work closely with Pani Account Managers and Sales Managers to align sales and marketing strategies. You will profile key accounts, understanding their needs, challenges, and decision-making processes to create personalized marketing campaigns tailored to the specific needs and pain points of targeted accounts.
You have a passion for water treatment and are an expert in Account-Based Marketing. You enjoy the challenge of working on innovative projects with an equally talented group of co-workers who will both challenge and support you. Fundamentally you want to use your talents and energy to better the world for others and contribute to the responsible management of global water and energy, and CO2 reduction.
Proven experience in Account-Based Marketing, particularly in the industrial or utility sector.
Proficiency in using marketing automation tools and CRM software.
Data-driven mindset with strong analytical skills.
Develop and implement a comprehensive ABM strategy focused on the industrial and utility desalination and wastewater treatment markets.
Identify and profile key accounts, understanding their needs, challenges, and decision-making processes.
Create personalized marketing campaigns tailored to the specific needs and pain points of targeted accounts.
Collaborate with sales teams to align marketing and sales strategies, ensuring a seamless customer journey from initial engagement to deal closure.
Utilize data-driven insights to refine and optimize ABM tactics, ensuring maximum ROI and effectiveness.
Foster strong relationships with key stakeholders within target accounts, establishing our brand as a trusted partner in improving operational efficiencies.
Experience with B2B sales at any stage within the customer journey
Experience working for a SaaS startup
Pani offers a competitive total rewards package which includes a comprehensive health & dental benefits and paid time off for full-time employees. The annualized base salary range for this Victoria-based role is CAD $50,000 to $100,000. We strive to foster an inclusive and diverse community for all employees from all walks of life. So, no matter your gender, sexual orientation, physical ability, religion, ethnicity, race, age, or geographical location, we are a community that welcomes you.
More Details Employment Type: Contract Location:



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