Senior Media Buyer

3 weeks ago

Toronto ON, Canada Viral Nation Inc. Full time

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fueled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar

What You'll Do Here:

  • Develop and execute comprehensive media strategies to align marketing efforts with client business objectives
  • Launch, monitor, optimize, and report on paid media campaigns across social, search, and programmatic/DSP platforms
  • Develop and implement tailored media planning strategies that are designed to effectively target key audiences, optimize resource allocation, and maximize the impact and reach of each campaign across diverse channels
  • Analyze performance data to refine strategies and boost campaign effectiveness, ensuring that campaigns are in compliance with the strategic media plan and consistently meet or exceed performance targets
  • Oversee both internal and external communications, handling interactions with clients, vendors, and media representatives
  • Conduct rigorous experimentation with campaign variables to pinpoint the most effective strategies for audience targeting and engagement
  • Evaluate creative content and marketing materials, making recommendations to better align with consumer trends and client objectives
  • Conduct comprehensive client audits during the onboarding process to ensure alignment with their strategic goals and establish a solid foundation for campaign success
  • Engage proactively in agency functions, including ideation sessions, training workshops, and the pursuit of new business opportunities
  • Oversee team operations to ensure precise implementation of targeting strategies and accurate campaign tracking
  • Collaborate closely with internal teams to ensure campaign components are correctly developed, targeted, and measured
  • Offer training and mentorship to junior team members, boosting their proficiency and overall performance

You'll Need To Have:

  • 3- 5 years of ROI-focused digital marketing experience in a consumer facing organization, including the strategic management and hands on execution of paid media channels (Display, Paid Social etc.)
  • At least 2 years of experience in a management or leadership role.
  • In-depth knowledge of user acquisition strategies, particularly for mobile apps, with a strong capability to use analytics tools to guide these efforts.
  • Strong understanding of the qualitative and quantitative aspects of paid media.
  • Proficiency in the Google/Microsoft Suite and familiarity with project management software like monday.com, Asana, or ClickUp.
  • Exceptional collaboration, communication, and project management skills.
  • A keen eye for creative content and current marketing trends.
  • Comprehensive understanding of marketing analytics, best practices, and optimization strategies.

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

Are you authorized to work at the job's location (Canada)? *
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Do you understand that if offered a position with Viral Nation you may be subject to applicable background screenings/checks? *
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