Crm Director

4 days ago

Toronto ON, Canada Pentasia Full time

An online casino and sports betting operator is expanding their operations. They are looking for someone that has experience with CRM and loyalty marketing. This is a hybrid role in the Toronto area. If you have marketing experience in casino, sports betting, or mobile games, this could be the role for you

Responsibilities

  • Develop retention strategies for the company's customers
  • Increase customer engagement and loyalty across different platforms
  • Execute marketing campaigns and delegate responsibilities to direct reports as needed
  • Understand customer segmentation and how to appropriately interact with each audience
  • Stay current on best practices with email and SMS marketing
  • Manage relationships with internal and external partners
  • Manage the retention marketing budget and track KPI's
  • Monitor competitor activity and strategy

Qualifications

  • 6+ years of digital marketing and CRM experience
  • Experience with online gaming
  • Bachelor's in Marketing or a related field
  • Expert understanding of CRM platforms and best practices
  • Excellent interpersonal skills
  • Detail-oriented;
    critical and strategic thinker

This role is rapidly progressing, so please apply now if you are interested

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