Director of CRM

6 days ago

Old Toronto, Canada Maple Leaf Sports & Entertainment Ltd Full time
Director, Marketing - Product, Lifecycle, Performance
  • Full-time

At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences.

Reporting to the Senior Director, Marketing, you will be MLSE’s marketing leader across three distinct, fast-growing areas: product marketing, go-to-market strategy, and lifecycle & performance marketing. You will be accountable for harnessing strategic vision, operational excellence, and cross-functional leadership to build marketing centres of excellence that grow fans and fandom, make us a more efficient business, and grow top- and bottom-line commercial results.

Key Responsibilities:

  • Strategic Direction & Vision: Develop and articulate a unified marketing vision that integrates product marketing, go-to-market (GTM) strategy, and lifecycle & performance marketing to meet business goals.
  • Innovation & Change Management: Serve as a key driver of organizational change by guiding the adoption of new marketing initiatives.
  • Budget & Resource Allocation Ownership: Validate in-depth financial analyses of P&Ls to assess effectiveness and identify cost-saving opportunities.
  • Data Transformation Champion: Lead the transformation of the marketing organization into a data-driven powerhouse.
  • Senior Leadership Alignment: Provide regular updates and reports to senior leadership on group performance and strategic initiatives.
  • Cross-functional Leadership & Alignment: Act as a bridge between Marketing and senior leadership across various departments.
  • Team Leadership & Development: Build, mentor, and manage a high-performing team of managers.
  • Product Marketing Leadership: Guide the development of KPIs, audience insights, and messaging frameworks.
  • Go-to-Market Strategy Leadership: Guide the development of planning, creative briefing, and digital integration.
  • Lifecycle & Performance Marketing Leadership: Guide the development of a fan lifecycle strategy encompassing email, SMS, CRM, and digital advertising campaigns.

Minimum Requirements:

  • A leader with 10+ years of strategic and channel marketing experience.
  • A subject matter expert with experience establishing a performance marketing centre of excellence.
  • A critical thinker with a passion for marketing effectiveness.
  • Familiarity with marketing automation tools, CRM platforms, and analytics dashboards.

Apply by: January 3rd, 2025

Experience the thrill of the Sports & Entertainment industry in a flexible (hybrid) work environment that supports employee wellbeing.

At MLSE, we are committed to building an equitable, diverse, and inclusive organization.

#J-18808-Ljbffr

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