Marketing Creative Lead

1 month ago

Victoria BC, Canada ALUULA Composites Full time

MARKETING COMMUNICATIONS LEAD
ALUULA Composites Inc.
Full-Time

This role is based out of our Victoria, BC office, but is open to hybrid remote work. ALUULA Composites Inc. (com, TSXV: AUUA) is premium fabric brand headquartered on Canada's rugged west coast. Embracing the challenges of nature's elements, ALUULA's technology is not just about pushing boundaries but also preserving the very environments we explore.

Through close collaboration with leading brands and factories, ALUULA brings forth a new era of products, from bags to sails, that offer unparalleled performance, construction quality, and sustainability. With a proven track record in performance windsports, ALUULA now extends its dominance into adjacent verticals, enabling people to soar higher, further, and faster with minimal environmental impact.

With strong year over year growth and ambitious plans, ALUULA is building its team to capitalize on the opportunities in front of us. If you are driven to succeed, feel a need to be challenged and want to be a part of a burgeoning brand, please introduce yourself and let’s see how you might be a part of our exciting future.

Marketing Communications Lead
As the Marketing Communications Lead at ALUULA, you will work to bring the ALUULA story to life, building awareness of the ALUULA brand and amplifying our Partner brand’s stories. To achieve this, you are able to capture the excitement and meaning of these ‘next generation’ products, and are responsible for day-to-day marketing and communications initiatives at a fast-growing technology company.

Own and organize the Go To Market marketing campaign plans, calendars and budgets.
Plan and lead projects working with cross-functional teams, internal key stakeholders, and external partners.
Be a brand steward, ensuring all ALUULA touch points have a consistent brand voice and understanding the nuances required for the variety of stakeholder groups.
Deploy brand initiatives and develop a variety of supporting material including presentation decks, email marketing, social media posts and sales collateral.
Be the day-to-day point person and designated spokesperson screening media and investor inquires as well as managing external marketing agencies and contractors.
Manage communications assets including photography & videography as well as our brand partner’s imagery and graphics for use across stakeholder groups including customers, partners, investors, internal employees, media and more.
Manage the development of content for use by Aluula and its brand partners.
Develop trusted relationships with our valued Brand Partners, media and investors, maximizing the positive impact that ALUULA brings to their business.
Manage annual tradeshow schedule, including registration, booth design, product, samples, PR & promotion, awards entries, etc. Contribute to the communications requirements of a publicly listed company, such as press releases and annual reports.

Have superb organization skills, with a proven ability to manage multiple projects concurrently.
Demonstrates a knack for creative storytelling and the ability to turn that into communications and content.
A natural communicator, whether that’s thoughtfully crafted emails to our Partners or writing copy for required corporate disclosures, social channels and sales materials.
You have an understanding of social platforms and are up to speed on social media trends.
You have (or are interested to learn) the ability to write a corporate press release in a time sensitive manner adhering to standard operating procedures and disclosure requirements associated with being a publicly traded company.
You have a Bachelor's Degree in business administration, marketing, communications, public relations or a related field.
You have 3+ years of experience in marketing, bonus if it is within the outdoor industry.
You have experience working on creative campaigns, preferably for a performance brand.
You have strong written and verbal communication skills.
You are confident at juggling multiple projects and can prioritize your time to meet important deadlines.
You remain highly flexible and adaptable when faced with ambiguity.

The opportunity to join a highly motivated team at a rapidly growing brand that’s looking to disrupt the status quo.
Work closely with the top outdoor brands around the world.
Casual dress
On-site parking
Flexible Language Requirement:
~ French not required.

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