Marketing Analyst

2 weeks ago

Victoria, Canada OneNet Marketing Full time

Hello, fellow creative Despite the economic downturn and mass layoffs in the tech industry, our agency is growing and we're looking for a motivated and coachable marketing analyst and copywriter with a strong background in strategy for websites, videos, and ads in high tech industries. You will find joy in crafting strategic narratives and communicating them in compelling writing.

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This is a full time **in-office** position located in Victoria BC.

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While you’ll primarily deal in words, you'll also play a key role in each project’s success by participating in team concepting and staying on pace in a high production environment. ‍

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**What you'll do**:
If you are a recent graduate, you will not be expected to know everything from the start. We're looking for someone with an interest in strategic marketing and a deep love of learning who is willing to hit the ground running.
- Work from creative briefs and brand guidelines to set content strategies and IA for websites and mobile apps
- Contribute copy ideas in creative concepting with the design & marketing teams
- Conduct client and customer interviews to inform content strategy and sales narrative for websites, videos and ad campaigns
- Perform competitor and audience research to inform content strategy and IA
- Study Google analytics and other heat mapping tools to inform IA and content strategy
- Perform SEO keyword research
- Create sitemaps and IA diagrams
- Present content strategy, including IA, confidently to clients

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**Tools our copywriters are fluent in**:
**‍***:

- Web docs: Google Docs, Google Sheets
- Figma
- Mindmeister
- Presentation software: Canva, PowerPoint, Google Slides
- CMS: Webflow, WordPress, and Mailchimp
- Zoom & Google Meet
- Loom

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**What you've got**:
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- A college or university diploma or degree in Business, Psychology, or a related field
- Work examples of market research and/or conversion-oriented copy (even for your own project)
- A command of the English language
- Proven ability to adhere to brand and voice guidelines
- Ability to quickly learn and understand technical software products
- A disciplined approach to managing your own projects
- Attention to detail and immaculate file organization
- A basic understanding of conversion rate optimization (CRO)
- Experience working inside of content management systems
- Experience in keyword research and a basic understanding of on-page SEO

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**An asset, but not required**:
**‍**:

- A keen interest in positioning
- A love for storytelling
- Experience in conversion optimization
- Experience with content management systems, such as WordPress, Webflow, Contentful, and Mailchimp
- An interest in learning web development technologies like HTML, CSS, and Javascript ‍

Salary will be commensurate with skills and experience.

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**Why One Net?**
**‍**:
Our small but mighty agency has been at work for 14 years with the name drops to prove it. Our office (and heart) is in Victoria, but our clients are international.
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We’re proud of our culture, and consider everybody part of our work fam. We have monthly team outings, quarterly parties, unlimited snacks, pets in the office, required vacation—and even the occasional happy hour (read: Hey Alexa, play 90’s hits). The list is actually longer, but we don’t want to spill all of our secrets.

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**One Net offers**:
**‍**:

- Exciting clients and a changing landscape
- Competitive compensation
- Profit sharing
- Employee Stock Purchase Program (ESPP)
- Great benefits: dental, optometry, paramedical
- Employee assistance plan (EAP)
- Healthy living allowance
- Self-education allowance
- A paid week off during the holidays (not counted as vacation)
- An organization with strong core values
- A team-oriented and collaborative environment
- Quarterly group activities and an annual retreat
- Bring your dog to work
- Downtown office location
- Flex hours

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**How to apply**:
‍

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This is an in-office position located in Victoria BC.
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This position is for Canadian citizens, permanent residents of Canada, or foreign nationals with a valid Canadian work permit. One Net will not sponsor work or immigration visas at this time.

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**Are you a contractor or freelancer?**
**‍**:
We thank all applicants who apply; however, after initial acknowledgement, only those selected for further consideration will be contacted.

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