Trade Marketing Manager

3 weeks ago

Vancouver BC, Canada TallGrass Full time

TallGrass Core Values:

· Celebrate – We work hard, play hard and laugh hard.

· See the big picture – We see, understand and care about the whole process.

· Build community – We nurture our relationships and ourselves.

· Follow through – We honour the trust people place in us.

· Show gratitude – We respect and appreciate everyone's contribution.

· Do good – We care about the health of all people and our planet.

Job Summary/Mission

We are looking for an experienced marketing professional who can deliver industry leading trade marketing programs to our retail partners, growing sales of TallGrass brands. You would accomplish this by developing annual trade marketing plans in line with sales and marketing objectives and managing trade marketing budgets. In addition to this, you would coach and develop the TallGrass trade marketing team to produce successful promotions, sell sheets, POS materials, and events throughout the year. The Trade Marketing Manager reports to the Brand Manager.

Outcomes/Critical Success Factors

Trade Marketing Program Leadership

  • Provide management and oversight on key trade marketing programs to deliver growth for TallGrass and our retail partners, meeting deadlines, staying on budget and achieving defined KPIs
  • Co-op advertising, trade marketing campaigns and discounting
  • In-store demo program
  • Industry trade shows including but not limited to CHFA NOW
  • Retail training program budgeting
  • Ensure brand promotional plans as defined by brand managers are properly implemented with our retailer customers
  • Provide sales team with trade marketing tools to support implementation of channel-specific and/or retailer specific marketing strategies
  • Conceptualize and execute impactful in-store campaigns in collaboration with brand and sales teams
  • Develop understanding of TallGrass marketing budgets to both manage assigned budgets and provide guidance and insight to sales team for budgets they utilize on a day-to-day basis
  • Ensure production timelines for Trade Marketing sell sheets, displays, POS, coupons and other as materials as needed are met
  • Act as the key liaison with TallGrass sales leadership team to ensure trade marketing programs are meeting the needs of sales team and our retail partners
  • Present key trade marketing initiatives and results to TallGrass sales team
  • Lead the monthly Trade Marketing Meeting with sales and company leadership
  • Develop interdepartmental understanding and relationships to better understand impacts of trade marketing programs on other TallGrass teams
  • Utilize a data driven approach to decision making and planning for future program changes
  • Keep abreast of industry best practices and look for ways to implement within the TallGrass trade programs
  • Visit local points of sale to ensure that brands are visible and guidelines are respected

  Trade Marketing Team Coaching

  • Coach a team of specialists and coordinators responsible for the day-to-day implementation of trade marketing programs and events, developing their skillsets and growth within TallGrass
  • Oversee Trade Marketing Coordinator’s planning & implementation of industry and consumer trade shows
  • Take brand supplied content and work with Trade Marketing Production Specialist to ensure actionable briefs are produced to create new product sell sheets, promotional campaigns, and POS material
  • Provide feedback and direction on creative projects ensuring finished projects are effective and meet guidelines as defined by TallGrass brand partners
  • Maintain an awareness of current packaging projects and ensure Trade Marketing Production Specialist has tools and support as needed
  • Lead the team to achieve defined company and departmental goals 

Competencies:

  • Leadership – You are adept at leading a team and influencing and coordinating with different stakeholders
  • It’s all in the details – You are exceptionally organized & detail oriented
  • Resourceful – You are a determined problem solver, can dig into issues and suggest solutions
  • Multi-tasker – You are able to thrive in a dynamic work environment with a multitude of projects on the go at once
  • Experienced – You have prior experience in trade marketing management and/or a degree in Marketing, Business Administration, or a related field
  • Dependability – You can manage deadlines on a consistent basis.
  • Skilled – You have demonstrated proficiency in Excel, Word, Outlook, bonus points for SAP Business One
  • Communication – You clearly and effectively communicate, both written and verbally, internally and externally
  • Purpose - You are values aligned with TallGrass and our customers

Great Work Perks

· Competitive compensation 

· Flexible WFH/In-office hybrid schedule

· Wellness program and health benefits 

· Staff product allowance and discount 

· Education assistance 

· Paid time off to volunteer 

· Profit sharing and savings plan 

· Regular team socials and company events

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