Marketing Specialist

3 weeks ago

Calgary, Canada Brunel Full time

Marketing Specialist (Americas Region)
The Marketing Specialist for the Americas region will be an integral member of the Brunel Marketing team, developing, executing, and maintaining the organization's brand internally & externally. They will be key in driving marketing campaigns and reflecting our Marketing and Brand Strategy. The Marketing Specialist will support social media campaigns, community management and content creation, while working closely with multiple teams across the organization.

Responsibilities
Maneuver marketing campaigns through all areas of the project life cycle
Create new graphics to support proposals & presentations
Edit graphics to reflect Brunel’s brand
Video creation and editing capabilities.

Digital Marketing & Online Presence
Execute digital marketing efforts, including social media, and content marketing, to drive website traffic, lead generation, and customer engagement.
LinkedIn experience is a must. Posting and ad targeting.
Instagram experience
Monitor online trends and leverage digital platforms to maximize reach and engagement with the Americas' target audience.
Social media content creation
Content editing capabilities. Adobe & Canva experience is required, in addition to still design (photo editing), and experience with video creation and editing

Intranet
Create new pages Connect (Intranet)
Monitor & update existing pages
Champion the use of the intranet

Marketing Campaigns & Product Launches
Execute integrated marketing campaigns and product launches to promote new and existing products effectively
Monitor campaign performance, analyze results, and make data-driven recommendations for continuous improvement
Ensure live campaigns are effectively communicated to staff

Brand Management
Ensure consistent brand messaging and image representation across all campaigns in the Americas
Implement strategies to strengthen brand awareness and reputation
Be the internal champion for the brand

Cross-Function Collaboration
Excellent written and verbal communication skills are required to ensure effective collaboration with key stakeholders within the business including Sales, Product Management, Business Development, and Operations, as well as global marketing functions.
The ideal candidate will be responsible the day-to-day inter

Qualifications
Bachelor's degree or equivalent
Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
Graphic design – creation and editing.
Strong written, verbal, and collaboration skills
Proven experience with marketing strategies, executing campaigns, and analytical reporting for stakeholders

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