Director of Planning

4 weeks ago


Ontario, Canada Hiebing Full time

Hiebing Brand Group Director Madison , Wisconsin Apply Now
Hiebing is a full-service marketing agency focused on driving momentum for the brands and clients we serve. We have the privilege to serve within our communities, donating thousands of hours of our time in pro-bono work for organizations making meaningful change. Camaraderie is real (as is the Beer Fairy). We are currently seeking a Brand Group Director to serve as the leader in developing and executing brand strategy and marketing plans. You will be responsible for leadership and overall management of the client relationship on one or more large accounts, and likely several smaller accounts as well. You will oversee a team and have overall accountability for budgets and planning. In addition, you’ll be the primary contact for the client’s senior marketing staff, driving long-term business building, and development of internal and client marketing and business strategy. The Brand Group Director must bring a standard of excellence, the highest level of integrity and positive energy.
Lead kickoffs, creative reviews and engage with clients as they provide feedback
Establish strategic direction for a client’s brand and drive the development of planning documents and marketing strategy
Work with senior leads to complete strategic elements of project brief: Strategic leadership of organic business building, including proposal/RFP responses, planning for future opportunities and Touchpoint Planning
Provide support to project leads in selection and management of external vendors
Initiate and oversee client deep-dives and other research developed by brand development team
Lead or trigger the tough conversations that may be needed to keep projects on track and work at a high level of excellence
Drive synergy between all Hiebing functional teams (digital, PR & social & content, insights, creative, media, etc.)
Oversee overall client budgets and monthly billing with an eye to profitability and accuracy across assigned clients—organize and maintain retainer billing structures as needed
At least 13 years of agency (strongly preferred) or brand management experience
Proven success holistically managing multiple client accounts and working with cross-functional agency teams
Ability to articulate and understand the emotional context and motivations of varying target markets to create true brand devotion
The foresight to anticipate and adjust course as needed, strategically or tactically, to ensure quality deliverables
A bachelor’s degree or higher is a must



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