Category Product Manager

Tuesday, April 16, 2024

COMPANY OVERVIEW:

The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.

We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.

No matter your position at The Globe, you'll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.

POSITION OVERVIEW:

The Category Manager (Finance, Insurance, Education, Business and Technology) is a dynamic marketing leader who transforms industry insights into creative advertising solutions to boost revenue growth with a strong focus on the Finance category.

In this role, you will report to the Head of Digital Ad Innovation and Category Management, collaborating seamlessly with various departments across the organization, including Editorial, Custom Content, Ad Tech, Creative Services, Sales, Media Strategy, Marketing, Revenue Management, and Events. As the Category Manager, you will conduct in-depth analyses of the Finance, Insurance, Education, Business and Technology industries, delivering valuable insights to the Sales division for an improved client understanding and enhanced outcomes. Proactively leveraging The Globe's proprietary and third-party advertising products, you will be dedicated to developing strategic solutions tailored to meet the specific needs of clients, ultimately driving the growth of advertising revenue.

RESPONSIBILITIES:

• Proactively formulate marketing insights and innovative advertising solutions.
• Analyze evolving consumer trends and business challenges/opportunities within specific categories, effectively communicating these insights to the sales division.
• Craft compelling presentations leveraging The Globe’s products to captivate clients and enhance revenue generation.
• Oversee category products, including Report on Business Magazine and Globe Advisor, ensuring comprehensive reporting.
• Develop analytical frameworks supporting Sales in identifying new business prospects, utilizing both internal and external research.
• Conduct thorough competitive analysis to articulate strategic advantages to advertising clients.
• Cultivate an in-depth understanding of all advertising services to drive revenue within designated categories.
• Collaborate on sales strategies for top-priority client accounts within respective categories.
• Create comprehensive category playbooks and quarterly strategy plans, providing essential guidance to the sales division.
• Collaborate closely with the sales team in bi-monthly category huddles to pinpoint emerging product opportunities.
• Regularly engage with editorial teams to gain insights on available category integration opportunities.
• Provide the sales team with up-to-date competitive analysis, trends, and category-specific insights.
• Assist in crafting compelling responses to RFPs, develop client-facing tools, and maintain a repository of sales-related resources.
• Ensure the internal sales portal is consistently updated with opportunities and relevant information.

QUALIFICATIONS:

• Minimum of 2 years of category/product marketing experience. Preferably in the Finance sector.
• Minimum 5 years of experience in marketing, sales, or media
• Proven track record of converting analysis into insights and developing engaging product presentations.
• Experience independently driving and managing complex projects.
• Strong communication, analytical, and relationship-building skills.
• Proficient in Microsoft Office applications.

WHY CHOOSE THE GLOBE:

The Globe’s mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities.The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability.

As Canada’s most respected media brand The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.

WE OFFER:

• Competitive compensation to ensure we hire, retain and reward team members
• Hybrid work environment that promotes work-life balance
• Generous vacation and flexible work arrangements
• Parental leave top-up
• Competitive health and dental benefits
• Annual wellness subsidy
• On-site chiropractor and registered massage therapist
• Employee and family assistance program
• Free digital subscription to globeandmail.com and 40% off other Globe products
• Education assistance for external training courses

SUPPORTING YOUR GROWTH:

• We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values.
• There are lateral and upward advancement opportunities for rewarding and developing careers.
• We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing.
• We support continuing education and provide both internal and external opportunities for training and development.

VACCINATION POLICY:

All offers of employment with The Globe and Mail are conditional upon the candidate being Fully Vaccinated. To be Fully Vaccinated is defined as someone who has received the full series of a vaccine or a combination of vaccines accepted by the Government of Canada (currently Pfizer, Moderna, AstraZeneca, Janssen) and has received the last dose at least 14 days prior to their start date. To prove they are Fully Vaccinated, all new hires will be required to provide evidence by emailing a copy of their vaccine dose administration receipt(s) to Human Resources prior to their start date. Those seeking exemption based on one or more of the protected grounds in the Human Rights Code will need to provide their request for accommodation to Human Resources for approval. If the accommodation request is not approved and the candidate is not Fully Vaccinated, any offer of employment will be revoked.

THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE

The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability. As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.

The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.

• Job Function Marketing Manager