Senior Manager, Virtual Site
1 month ago
Senior Manager, CRM
Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, Blink, Pure Yoga, SoulCycle, Equinox Hotels and Equinox Media are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.
We are passionate about high performance living and we practice what we preach – investing time in our own health and fitness.We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. we’re a community vested in each other’s success. Equinox is hiring a Senior Manager, CRM to join our growing CRM Marketing team. You will be the day-to-day executional owner of our Simon CDP (Customer Data Platform) and set up cross-channel campaigns in thoughtful, strategic ways, while also reporting on end business results. You are passionate about and familiar with marketing technology tools, particularly within the CRM space — prior Simon CDP experience a major plus. Build large scale, multi-channel CRM programs within the CDP, seeded in the consumer/member lifecycle across a variety of business initiatives
Define customer segmentation, build multi-channel journeys and A/B tests, and report on business performance within the Customer Data Platform
Work cross-functionally, partnering with Technology, Data, and Marketing teams to execute on strategies that drive retention, activation, and long-term customer value
Report on and analyze project performance, ultimately using the data and insights to refine the CRM strategy
Manage and mentor talent focused on CDP, app, and other martech systems
5-8 years of experience with omnichannel marketing, open to brand or agency experience
~ Experience in online CRM and Campaign Management tools and any other personalized digital tools — Simon an/or other CDP experience a major plus
~ Previous people management experience
~ Strong project management skills with the ability to manage, implement and analyze a wide range of initiatives in a fast-paced environment
~ Analytical and thoughtful – open to testing new ideas and work towards validating results
~ Strong interest in using data to derive insights to build a strategy that ultimately solves a business problem
~ Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop
For more information regarding our career opportunities, please visit one of our clubs or our website at
Must have a legal right to work in the United States.
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