AVP Marketing

3 weeks ago

Toronto ON, Canada Info-Tech Full time

Description :



Position Purpose


The Associate Vice President (AVP), Marketing New Member Acquisition will report directly to the Chief Marketing Officer as part of the Marketing Leadership team. In this role, you will be armed with an incredible supply of thought leadership and a distinctive brand for which to generate demand. Your main goal will be to devise and implement performance marketing strategies aimed at boosting demand, acquiring customers, and driving revenue growth. This role demands a blend of visionary thinking and practical execution to propel our company forward. Your leadership will be instrumental in achieving our ambitious growth objectives, making your mark on both our market presence and internal team development.



Key Responsibilities
Develop and execute a comprehensive Acquisition Marketing strategy to generate qualified leads, sales meetings, and pipeline growth through a multitude of channels.
Design and shape the next generation of our marketing and demand generation strategy.
Forecast, track, manage and report on the marketing performance and budget including MQL/SQL process, lead scoring and attribution. Evolve our current lead attribution model. Manage and continually optimize program spending for maximum ROI.
Collaborate with Acquisition Sales leadership to support Sales Goal achievement and drive overall sales results.
Work closely with the various Acquisition Sales Teams to ensure processes, systems, and approaches are optimized for the sales staff.
Lead the New Member Acquisition Marketing team on program and campaign execution across North American, UK and APAC markets.
Organize and prioritize all New Member Acquisition Marketing team's projects, campaigns and other initiatives.
Lead from the front, roll up your sleeves, jump in where needed. Provide regular hands-on support to your team to ensure flawless execution of campaigns and programs.
Mentor, grow, and recruit a New Member Acquisition Marketing team that will help Info-Tech scale into the future.
Stay updated on industry regulations, trends, new technologies and strategies to drive innovation and ensure compliance.
Key Selection Criteria
~10+ years of marketing experience, 5+ years of management experience. At Info-Tech, we don’t measure skills in the number of years but in outcomes achieved, getting things done, true passion, and outstanding collaboration.
~ Deep experience with high growth and scaling organization with global footprint and multiple products. Been there, done that
~ Proven track record in devising and executing cost-effective performance marketing strategies for customer acquisition and revenue growth.
~ A true builder with a ‘roll up the sleeves’ mentality and hands-on approach. Info-Tech is a hands-on organization. High-flying marketing executive who is focusing more on which Marketing conference to attend next rather than driving results and owning your own documents? Sorry, this is not your role (and organization).
~ Excellent professional interpersonal skills with the ability to manage teams and cultivate effective partnerships and gain stakeholder support across every level of the organization. We have an A+ culture, let’s jointly find out during the interview process if we have a mutual fit here. We want you to know upfront that cultural fit is critical for success in our organization and for joining the Info-Tech family.
~ Proven success in mid-market and enterprise with B2B knowledge-based products.
~ Ability to leverage data-driven insights to optimize marketing campaigns and enhance return on investment.
~ Strong analytical, problem-solving, and decision-making skills.
~ Strong project management abilities with a focus on meeting deadlines and handling multiple projects.

Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.
#J-18808-Ljbffr

  • AVP Marketing

    4 weeks ago

    Toronto, ON, Canada Info-Tech Full time

    Description : Position Purpose The Associate Vice President (AVP), Marketing Strategy & Analytics is a newly created role that will report directly to the Chief Marketing Officer as part of the Marketing Leadership team. In this pivotal role, you will be the thought leader and executor of our Marketing Strategy. As we continue our journey as the...

  • AVP Marketing

    1 month ago

    Toronto, ON, Canada TechAlliance of Southwestern Ontario, London Economic Development Corporation Full time

    The Associate Vice President (AVP), Marketing Strategy & Analytics is a newly created role that will report directly to the Chief Marketing Officer as part of the Marketing Leadership team. In this pivotal role, you will be the thought leader and executor of our Marketing Strategy. As we continue our journey as the product leader in the research and...

  • Avp, Global Markets, Governance

    4 weeks ago

    Toronto, Canada TD Bank Full time

    **AVP, Global Markets, Governance & Controls, TDS**: - 416827BR **Job Category - Primary** - Securities / Wholesale Banking **Work Location** - TD Centre - East - 222 Bay Street **Employment Type** - Regular **City** - Toronto **Time Type** - Full Time **Province/State** - Ontario **Hours** - 37.5 **Workplace Model** - Hybrid **Pay...

  • Avp Taxation

    7 days ago

    Toronto, Canada Canada Life Assurance Company Full time

    AVP Taxation **Description: - Permanent Full Time- We are looking for an **AVP, Taxation **to join our excelling Taxation department** **to assist with private equity and capital market transactions.- As an AVP, Taxation, your role will be responsible for (i) structuring investments in private equity and capital market transactions including M&A and other...

  • AVP Marketing

    3 weeks ago

    Toronto, ON, Canada Info-Tech Full time

    Description : Position Purpose The Associate Vice President (AVP), Marketing New Member Acquisition will report directly to the Chief Marketing Officer as part of the Marketing Leadership team. In this role, you will be armed with an incredible supply of thought leadership and a distinctive brand for which to generate demand. Your main goal will be...

  • Avp, Compensation Advisory

    4 weeks ago

    Toronto, Canada TD Bank Full time

    **TD Description** Stay current and competitive. Carve out a career for yourself. Grow with us. **Department Overview** - The Total Rewards team provides leadership and guidance in the development and delivery of effective compensation, retirement and benefit strategies, policies, and programs that support TD Bank business and talent objectives. The...

  • Avp, Compensation Advisory

    4 weeks ago

    Toronto, Canada TD Bank Full time

    404492BR Human Resources Toronto, ON March 29, 2023 Company Overview Department Overview The Total Rewards team provides leadership and guidance in the development and delivery of effective compensation, retirement and benefit strategies, policies, and programs that support TD Bank business and talent objectives. The Compensation Advisory team supports...

  • AVP Marketing – Strategy

    1 month ago

    Old Toronto, Canada Info-Tech Research Group Full time

    The Associate Vice President (AVP), Marketing Strategy & Analytics is a newly created role that will report directly to the Chief Marketing Officer as part of the Marketing Leadership team. In this pivotal role, you will be the thought leader and executor of our Marketing Strategy. As we continue our journey as the product leader in the research and advisory...

  • AVP Marketing – Strategy

    4 weeks ago

    Old Toronto, Canada Info-Tech Full time

    Description : Position Purpose The Associate Vice President (AVP), Marketing Strategy & Analytics is a newly created role that will report directly to the Chief Marketing Officer as part of the Marketing Leadership team. In this pivotal role, you will be the thought leader and executor of our Marketing Strategy. As we continue our journey as the product...

  • AVP Marketing – Strategy

    1 month ago

    Old Toronto, Canada TechAlliance of Southwestern Ontario, London Economic Development Corporation Full time

    The Associate Vice President (AVP), Marketing Strategy & Analytics is a newly created role that will report directly to the Chief Marketing Officer as part of the Marketing Leadership team. In this pivotal role, you will be the thought leader and executor of our Marketing Strategy. As we continue our journey as the product leader in the research and advisory...

  • AVP Marketing – Strategy

    4 weeks ago

    Old Toronto, Canada Info-Tech Full time

    Description : Position Purpose The Associate Vice President (AVP), Marketing Strategy & Analytics is a newly created role that will report directly to the Chief Marketing Officer as part of the Marketing Leadership team. In this pivotal role, you will be the thought leader and executor of our Marketing Strategy. As we continue our journey as the product...

  • AVP Marketing – Strategy

    1 month ago

    Old Toronto, Canada Info-Tech Research Full time

    The Associate Vice President (AVP), Marketing Strategy & Analytics is a newly created role that will report directly to the Chief Marketing Officer as part of the Marketing Leadership team. In this pivotal role, you will be the thought leader and executor of our Marketing Strategy. As we continue our journey as the product leader in the research and advisory...

  • AVP Marketing – Strategy

    4 weeks ago

    Old Toronto, Canada Info-Tech Full time

    Description : Position Purpose The Associate Vice President (AVP), Marketing Strategy & Analytics is a newly created role that will report directly to the Chief Marketing Officer as part of the Marketing Leadership team. In this pivotal role, you will be the thought leader and executor of our Marketing Strategy. As we continue our journey as the product...

  • AVP Marketing – Strategy

    1 month ago

    Old Toronto, Canada TechAlliance of Southwestern Ontario, London Economic Development Corporation Full time

    The Associate Vice President (AVP), Marketing Strategy & Analytics is a newly created role that will report directly to the Chief Marketing Officer as part of the Marketing Leadership team. In this pivotal role, you will be the thought leader and executor of our Marketing Strategy. As we continue our journey as the product leader in the research and advisory...

  • Investment Solutions Research, Avp

    4 weeks ago

    Toronto, Canada State Street Corporation Full time

    Investment Solutions Research, AVP **Why this role is important to us** The role resides with our Investment Strategy and Research team, which is a multi-asset class investment team responsible for supporting distribution by engaging with clients, making portfolio recommendations and identifying market trends for investment ideas. This person will be...

  • AVP, Contracts

    20 hours ago

    Toronto, ON, Canada Acrisure Full time

    Acrisure Re is a leading re/insurance intermediary and corporate advisor/broker dealer, offering bespoke and innovative capital, risk, and program solutions. Our expert multi-disciplinary team leverage their combined experience, market data and leading analytics to provide the very best placement and execution strategies. Our global business solutions...

  • Avp, Corporate

    4 weeks ago

    Toronto, Canada TD Bank Full time

    **TD Description** Stay current and competitive. Carve out a career for yourself. Grow with us. **Department Overview** - Our vision to be the Better Bank is grounded in our purpose-driven and forward-focused strategy. Amidst a rapidly changing landscape, we know that technology plays a critical role in achieving this vision and delivering on our strategy....

  • VP/AVP Sales

    22 hours ago

    Toronto, ON, Canada Onward Technologies Limited Full time

    JOB DESCRIPTIONOnward Technologies Inc. is hiring Sales Hunter delivering sales revenue for Industrial Equipment & Heavy Machinery in Canada, following are the job details and responsibilities.Title: VP/ AVP of Sales: Industrial Equipment and Heavy Machinery (IE & HM) verticalLocation: Toronto, CanadaWe are seeking a seasoned Senior Business...

  • VP/AVP Sales

    1 day ago

    Toronto, ON, Canada Onward Technologies Limited Full time

    JOB DESCRIPTIONOnward Technologies Inc. is hiring Sales Hunter delivering sales revenue for Industrial Equipment & Heavy Machinery in Canada, following are the job details and responsibilities.Title: VP/ AVP of Sales: Industrial Equipment and Heavy Machinery (IE & HM) verticalLocation: Toronto, CanadaWe are seeking a seasoned Senior Business...

  • Avp, Private Banking Credit Solutions

    4 weeks ago

    Toronto, Canada TD Bank Full time

    Work Location: Toronto, Ontario, Canada Hours: 37.5 Line of Business: TD Wealth Pay Details: **Job Description**: Associate Vice President Profile: Associate Vice Presidents (AVPs) at TD Bank Group contribute to the overall reputation of TD. As executives, AVPs help to set the ethical, organizational and performance standard for the teams they lead and...