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Virtual Digital Marketing Director

1 month ago

Canada Meeranda Full time

Meeranda is a privately held Artificial Intelligence (AI) company, dedicated to revolutionizing the customer experience, through cutting-edge technologies and research advancements.
The Marketing Manager at Meeranda will play a pivotal role in driving the marketing strategy. Your contributions will be instrumental in establishing our presence in the market and driving our service adoption to new heights. This is an exceptional opportunity to be at the forefront of technological advancement and to contribute to the growth of a cutting-edge startup.
Responsibilities
Develop and execute comprehensive marketing plans to drive awareness, engagement, and adoption of Meeranda
Collaborate with cross-functional teams to craft compelling messaging and positioning that resonates with our target audience
Manage the end-to-end execution of marketing campaigns across various channels, including digital, social media, content, events, and more
Conduct market research and competitive analysis to identify trends and opportunities for differentiation
Create and oversee the production of high-quality marketing materials, including website content, presentations, videos, case studies, and whitepapers
Build and maintain strong relationships with industry influencers, partners, and media outlets
Track, analyze, and report on the performance of marketing initiatives, using data-driven insights to optimize strategies for maximum impact
Stay up-to-date with the latest AI and technology trends, leveraging this knowledge to contribute innovative ideas to the team
Collaborate with the Account Managers and all the Meeranda organization, as a whole, to ensure overall customer satisfaction
Education/Experience
Bachelor's degree in Marketing, Business Administration, or a related field
Proven experience (5+ years) in marketing, with a focus on technology, AI, or startup sectors
Demonstrated success in developing and in executing marketing strategies that have driven business growth
Experience in B2B marketing, especially in launching and promoting innovative services
Experience in B2C marketing is a great asset
Strong track record of managing cross-functional teams, agencies, and external partners
Fully Bilingual (English and French)
Key Skills and Competencies
Exceptional strategic thinking and ability to translate ideas into actionable plans
Proficiency in leveraging digital marketing channels, social media, SEO, and content marketing to drive results
Excellent communication and interpersonal skills, with the ability to convey complex technical concepts in a clear and engaging mannerwork independently while collaborating effectively within a team
Strong analytical mindset, with the capacity to extract insights from data and make data-driven decisions
Creativity and innovation in developing marketing campaigns that capture attention and stand out in a competitive landscape
Project management expertise, including the ability to prioritize tasks, meet deadlines, and manage resources effectively
Familiarity with AI and technology terminology and trends is a significant advantage
Adaptability in a fast-paced startup environment, where priorities and strategies may evolve rapidly
Meeranda is an equal opportunity employer. We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by applicable law. All qualified applicants will receive consideration for employment without regard to any legally protected status.
Permanent
Full-time
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