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Digital Marketing Lead
3 months ago
Our mission is to enable our customers on the different stages of their cloud adoption journey, including establishing foundation on public clouds, setting up security guardrails, building and optimizing data processing and analytics workloads using cloud-native technologies.
Our team is formed by network, data, security, DevOps specialists and application developers.OpsGuru empowers customers with technology to solve their business problems and provide the tools to assure success in their digital transformation.
OpsGuru's value to our customers centers around our ability to provide deep technical guidance and implementations based on their business needs.
We achieve this by assigning small, virtual teams of highly skilled individuals to each client. Our unique culture offers a remote-first team globally.We are ready to expand our presence and take on the world, but we could use some marketing expertise to get there.
As a result of recent growth, we are seeking an experienced Marketing Manager to lead and oversee the creation, publication, and analysis of content to effectively engage our target audience, driving the overall content strategy for OpsGuru and achieving the company's marketing goals.
Work directly with the SLT, Sales, and Marketing teams to develop marketing and content strategies aligned with OpsGuru's short-term and long-term business objectivesDevelop and execute a best-in-class content strategy that meets business objectives and audience needs across various channels, including web, email, PPC, case studies, organic & paid social, video, blog, white papers, sales enablement, and events.
Write and edit an array of externally facing short- and long-form content assets, including but not limited to white papers, product data sheets, case studies, solution briefs, and infographicsWork with content input documents such as corporate and solution messaging, audience and persona information, buyer's journey and interaction details, marketing plans, and technology/industry trend information
Optimize digital copy by strategically placing identified SEO keywords in titles, headings, meta descriptions, and content to improve search engine visibility and according to SEO best practices for the assigned project
Gather and synthesize information to be used in original content
Manage third-party agencies as needed, ensuring all copy and content align with our brand, messaging, and guidelines
Own the effective distribution of content through a combination of owned and paid campaigns, content syndication, etc.
Proven experience as a Marketing Manager or similar role in the technology industry, preferably in public cloud
~5+ years working experience in marketing-related positions
~Excellent writing and editing skills, with strong attention to detail
~ Project management skills and the ability to manage multiple projects at once
~ Knowledge of SEO and content marketing best practices
~ Experience with content management systems (CMS) and analytics tools
~ Bachelor's degree in marketing or related field (preferred but not required)
As an employer, OpsGuru, a Carbon60 Company, recognizes the importance of balancing our careers with other aspects of our lives, and our culture reflects this ethos - from flexible work hours to health and wellness incentives and having fun along the way.
