![SMART Technologies Inc](https://media.trabajo.org/img/noimg.jpg)
Marketing Campaign Manager
1 month ago
Purpose of the position
Reporting to the Senior Global Campaign Strategist you will develop, execute, and manage marketing campaigns to generate awareness and demand for one of SMART’s lines of business. In this dynamic role, you will work cross-functionally throughout SMART and with regional teams around the world to lead campaigns that directly influence the opportunity pipeline. You will execute marketing campaigns, which may consist of paid and earned media, influencer marketing, social and content marketing, co-promotional activities with partners, as well as other activities.
Duties and Responsibilities
· Create and implement integrated marketing campaigns supporting the go-to-market strategies in your line of business
· Monitor and optimize demand generation campaigns to drive awareness and leads; deliver marketing qualified leads and other campaign engagement metrics against North American and International targets for your line of business
· Manage and report against campaigns, ensuring all KPIs are met
· Work as a contributor to global demand generation and awareness strategies. Collaborate with cross-functional teams and like-minded demand generation experts
· Develop campaign assets and supporting materials including automated workflows, landing pages, emails and forms that adhere to SMART brand guidelines
· Collaborate with the Marketing Communications team to create content related to your line of business, according to the content marketing strategy, editorial calendars, target audiences, campaign journeys, and social media and content marketing processes
· Manage influencer marketing initiatives, encompassing edtech influencer identification, agreement management, content coordination, and performance analysis for optimization
· Collaborate with partner brands to execute co-promotional marketing activities, fostering mutually beneficial relationships and driving brand exposure and engagement
· Ensure differentiated messaging and value propositions for regional campaigns that target audiences in customer-first activations
· Collaborate with the Events team to build experiential strategies and generate leads
· Be passionate about the customer: understand the buyer journey to develop a client engagement strategy and campaign journeys
· Contribute to monthly reports and accountability for demand gen, awareness and other commercial metrics
· Performing other duties as required
Core Competencies
· Background in SaaS marketing is an asset
· Ability to work closely with Product teams, Sales, Brand, Regional Marketing and other key stakeholders and be an influencer to global demand generation strategies
· Strong sense of market awareness; able to harmonize messages across channels and localize marketing campaigns to reach target audiences in various markets
· Ability to combine new methods with traditional campaign elements
· Familiarity with toolsets such as Hubspot, Salesforce, AdWords, Google Analytics, Canva and their capabilities
· Ability to influence and maintain exceptional communication skills, including presenting to internal and external groups
· Ability to quickly learn SMART products and adapt to new features
· Analytical abilities to both develop and interpret results against a KPI framework
· Detail oriented, with an ability to prioritize and manage multiple assignments simultaneously
· Bias towards action, positive attitude, flexible and adaptable
· Proficiency in MS Office Suite: PowerPoint, Word, Excel
· Experience in digital and/or social strategies, including ad creation
· Experience in working with external best practice marketing organizations
· Ability to work independently in an unstructured environment
Education and work experience
· Post-secondary degree in Marketing, Communications or equivalent job experience
· 4 years experience in a marketing or campaign role
· Global primary/secondary education industry experience an asset
Supervision
· This position does not have any direct reports
Working conditions
· Hybrid work opportunity in a fast-paced work environment
· Preference for successful candidate to reside in Calgary and/or surrounding area
Additional details
· Role is a one-year contract with potential for permanent role
· Role may require minimal travel within focus geomarkets in the USA and Canada. A valid passport is required
· The work environment is fast-paced, continually changing and challenging
At SMART Technologies, privacy is not an afterthought to us. Privacy is at the core of our software design. The result is that privacy is an essential component at the core of our business. To read more about our specific policies, please follow the links below. For more information please review:
#LI-AM1 #LI-HYBRID
#J-18808-Ljbffr-
Marketing Campaign Manager
4 weeks ago
Calgary, Canada Hexagons Autonomy & Positioning division Full timeOverview Hexagon’s Autonomy and Positioning division is looking for a talented Campaign Manager . Specific responsibilities include designing multi-touch demand creation and ABM programs that leverage both inbound and outbound tactics, audience segmentation, determining and optimizing the tactical mix, designing offers and calls to action, setting...
-
Marketing Campaign Manager H/F Job
1 month ago
Calgary, AB, Canada SMART Technologies Inc Full timeReporting to the Senior Global Campaign Strategist you will develop, execute, and manage marketing campaigns to generate awareness and demand for one of SMART’s lines of business. In this dynamic role, you will work cross-functionally throughout SMART and with regional teams around the world to lead campaigns that directly influence the opportunity...
-
Marketing Campaign Manager
3 weeks ago
Calgary, Canada Quorum Software Full timeOverview Quorum’s marketing team is growing and hiring a Campaign Manager to lead the strategy and execution of all marketing campaigns. As the campaign manager, you’ll be responsible for planning, executing, and optimizing integrated B2B marketing campaigns to drive brand awareness, lead generation, customer acquisition, and expansion. The ideal...
-
Marketing Campaign Manager
4 weeks ago
Calgary, Canada Quorum Software Full timeOverview Quorum’s marketing team is growing and hiring a Campaign Manager to lead the strategy and execution of all marketing campaigns. As the campaign manager, you’ll be responsible for planning, executing, and optimizing integrated B2B marketing campaigns to drive brand awareness, lead generation, customer acquisition, and expansion. The ideal...
-
Marketing Assistant
4 weeks ago
Calgary, AB, Canada SWF Marketing Full timeSWF Marketing is seeking a vibrant, energetic, and dedicated entry-level Marketing Assistant to join our growing team! Our firm has been in the area and was founded on the principles of excellent customer service and a dedication to providing our clients with the highest quality of marketing, sales, and advertising services. Our goal is to integrate...
-
Marketing Campaign Coordinator
2 weeks ago
Calgary, Canada Calgary Sports and Entertainment Corporation Full timeAt Calgary Sports and Entertainment Corporation, we deliver excitement. Our mission is to be the heartbeat of our community by creating connections, building champions, and winning, together. If you’d like to join a team that’s people-first, diverse, innovative, and energized about delivering extraordinary fan experiences to our guests, then we’d love...
-
Marketing Campaign Coordinator
5 days ago
Calgary, Alberta, Canada Calgary Sports and Entertainment Corporation Full timeAt Calgary Sports and Entertainment Corporation, we deliver excitement. Our mission is to be the heartbeat of our community by creating connections, building champions, and winning, together. If you'd like to join a team that's people-first, diverse, innovative, and energized about delivering extraordinary fan experiences to our guests, then we'd love to...
-
Marketing Campaign Coordinator
3 weeks ago
Calgary, Canada Circuit Stream Full timeCircuit Stream is a leader in augmented reality (AR) and virtual reality (VR) training and learning content. Our mission is to help expand the AR/VR creator space. We do this by building world-class educational services that focus on making it easier for people and organizations around the world to learn the skills needed to leverage the power of AR/VR...
-
Marketing Strategist, Digital
6 days ago
Calgary, AB, Canada Thrive Internet Marketing Agency Full timePaid Media Strategist Remote / Digital Marketing / Full-Time We are Thrive, a full-service digital marketing agency based in Arlington, Texas. We stop at nothing less than building our teams with A-players who care about their work, their clients and literally want to win. A Bachelor's degree Successful Thrivers in this role have majored in...
-
Marketing Campaigns Coordinator
4 days ago
Calgary, Canada Circuit Stream Full timeCircuit Stream is a leader in augmented reality (AR) and virtual reality (VR) training and learning content. Our mission is to help expand the AR/VR creator space. We do this by building world-class educational services that focus on making it easier for people and organizations around the world to learn the skills needed to leverage the power of AR/VR...
-
Account Manager
2 weeks ago
Calgary, AB, Canada CAYK Marketing Full time €50,000At CAYK, we are seeking to add another amazing Client Account Manager who is ready to be the cherry on top of our dynamic team. As a vibrant agency bursting with innovators, creatives, and technicals, we excel at pushing boundaries and crafting success stories. Only applicants who submit their video introduction will be considered for this position.* ...
-
Marketing Manager
2 months ago
Calgary, Canada Digital Monk Marketing Corp. Full timeWork Term: Permanent - Work Language: English - Hours: 40 hours per month - Education: Bachelor's degree - Experience: 5 years or more **Tasks**: - Develop promotional materials - Hire, train, direct and motivate staff - Manage contracts - Market business services - Plan and control budget and expenditures - Write and edit press releases, newsletter and...
-
Entry Level Marketing Representative
3 weeks ago
Calgary, Alberta, Canada SWF Marketing Full timeSWF Marketing is a first-rate direct marketing firm in Calgary with a zeal for promotions and brand management. We are searching for determined, imaginative, keen, and career-oriented individuals to fill our available Entry Level Marketing Representative position. Our Entry Level Marketing Representative will be fully trained in brand marketing, sales,...
-
Entry Level Marketing Representative
1 month ago
Calgary, Alberta, Canada SWF Marketing Full timeSWF Marketing is a first-rate direct marketing firm in Calgary with a zeal for promotions and brand management. We are searching for determined, imaginative, keen, and career-oriented individuals to fill our available Entry Level Marketing Representative position. Our Entry Level Marketing Representative will be fully trained in brand marketing, sales,...
-
Marketing Assistant
3 weeks ago
Calgary, Alberta, Canada SWF Marketing Full timeSWF Marketing is seeking a vibrant, energetic, and dedicated entry-level Marketing Assistant to join our growing team Our firm has been in the area and was founded on the principles of excellent customer service and a dedication to providing our clients with the highest quality of marketing, sales, and advertising services. Our goal is to integrate creative...
-
Marketing Assistant
3 weeks ago
Calgary, Alberta, Canada SWF Marketing Full timeSWF Marketing is seeking a vibrant, energetic, and dedicated entry-level Marketing Assistant to join our growing team Our firm has been in the area and was founded on the principles of excellent customer service and a dedication to providing our clients with the highest quality of marketing, sales, and advertising services. Our goal is to integrate creative...
-
Marketing Assistant
1 month ago
Calgary, Canada SWF Marketing Full timeSWF Marketing is seeking a vibrant, energetic, and dedicated entry-level Marketing Assistant to join our growing team! Our firm has been in the area and was founded on the principles of excellent customer service and a dedication to providing our clients with the highest quality of marketing, sales, and advertising services. Our goal is to integrate creative...
-
Marketing Assistant
1 month ago
Calgary, Alberta, Canada SWF Marketing Full timeSWF Marketing is seeking a vibrant, energetic, and dedicated entry-level Marketing Assistant to join our growing team Our firm has been in the area and was founded on the principles of excellent customer service and a dedication to providing our clients with the highest quality of marketing, sales, and advertising services. Our goal is to integrate creative...
-
Marketing Assistant
1 month ago
Calgary, Alberta, Canada SWF Marketing Full timeSWF Marketing is seeking a vibrant, energetic, and dedicated entry-level Marketing Assistant to join our growing team Our firm has been in the area and was founded on the principles of excellent customer service and a dedication to providing our clients with the highest quality of marketing, sales, and advertising services. Our goal is to integrate creative...
-
Marketing Manager
2 months ago
Calgary, AB, Canada Vividtheory Full timeAt Vivid Theory we believe...“You Can!” Whether innovating a new idea, building amazing new software, or creating the next best marketing campaign, we live by the motto, “You Can”. We build solutions that revolutionize industries. Vivid Theory has a mature vision and a talented team in place and is currently focused on marketing our world-class...