Marketing Campaign Manager H/F Job

3 weeks ago

Calgary AB, Canada SMART Technologies Inc Full time

Reporting to the Senior Global Campaign Strategist you will develop, execute, and manage marketing campaigns to generate awareness and demand for one of SMART’s lines of business. In this dynamic role, you will work cross-functionally throughout SMART and with regional teams around the world to lead campaigns that directly influence the opportunity pipeline. You will execute marketing campaigns, which may consist of paid and earned media, influencer marketing, social and content marketing, co-promotional activities with partners, as well as other activities.
Create and implement integrated marketing campaigns supporting the go-to-market strategies in your line of business
· deliver marketing qualified leads and other campaign engagement metrics against North American and International targets for your line of business
· Develop campaign assets and supporting materials including automated workflows, landing pages, emails and forms that adhere to SMART brand guidelines
· Collaborate with the Marketing Communications team to create content related to your line of business, according to the content marketing strategy, editorial calendars, target audiences, campaign journeys, and social media and content marketing processes
· Manage influencer marketing initiatives, encompassing edtech influencer identification, agreement management, content coordination, and performance analysis for optimization
· Collaborate with partner brands to execute co-promotional marketing activities, fostering mutually beneficial relationships and driving brand exposure and engagement
· Contribute to monthly reports and accountability for demand gen, awareness and other commercial metrics
· Background in SaaS marketing is an asset
· Ability to work closely with Product teams, Sales, Brand, Regional Marketing and other key stakeholders and be an influencer to global demand generation strategies
· able to harmonize messages across channels and localize marketing campaigns to reach target audiences in various markets
· Familiarity with toolsets such as Hubspot, Salesforce, AdWords, Google Analytics, Canva and their capabilities
· Ability to influence and maintain exceptional communication skills, including presenting to internal and external groups
· Bias towards action, positive attitude, flexible and adaptable
· Proficiency in MS Office Suite: PowerPoint, Word, Excel
· Experience in digital and/or social strategies, including ad creation
· Experience in working with external best practice marketing organizations
· Education and work experience
· Post-secondary degree in Marketing, Communications or equivalent job experience
· 4 years experience in a marketing or campaign role
· Global primary/secondary education industry experience an asset
Role is a one-year contract with potential for permanent role
· A valid passport is required
· Privacy is at the core of our software design. To read more about our specific policies, please follow the links below.

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