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Digital Marketing Specialist

2 months ago

Burnaby BC, Canada Performance Furnishings Full time

Company Overview: We are a leading office furniture manufacturer based in Burnaby, BC, committed to delivering innovative and high-quality workplace solutions. With a focus on functionality, design, and sustainability, we cater to diverse office environments, providing ergonomic and stylish solutions to enhance productivity and comfort. Job Description: We are seeking a Digital Marketing Specialist to manage and grow our social media presence, maintain and update our website, and manage our digital photo assets. The ideal candidate is a self-starter with a strong understanding of digital marketing strategies, excellent communication skills, and a keen eye for detail. This role will be critical in enhancing our online presence and supporting our overall marketing goals. We are looking for someone who can confidently pitch ideas to management to secure funding for digital campaigns that drive results. Responsibilities: Social Media Management: Develop and implement social media strategies for Facebook, LinkedIn, and Instagram to increase brand awareness, engagement, and follower growth. Create, curate, and schedule engaging content, including graphics, videos, and written posts. Identify and leverage opportunities for influencer partnerships and campaigns to expand our brand reach. Engage and build relationships with our customers across the US, encouraging them to share photos and content that can be used on social. Plan, execute, and optimize paid social media campaigns to drive audience and engagement. Analyze social media performance using analytics tools and provide regular reports with insights and recommendations for improvement. Website Management: Manage and update website content, ensuring accuracy, consistency, and alignment with marketing campaigns and product launches. Collaborate with internal teams to create new web pages, landing pages, and optimize existing content for SEO. Work with external developers or vendors for more technical website updates when necessary. Monitor website performance and user experience, implementing improvements to enhance user experience. Digital Asset Management: Organize and manage our library of rendered photos, product images, and other digital assets. Ensure all assets are properly tagged, categorized, and accessible to internal teams for marketing and sales purposes. Maintain the consistency and quality of digital assets across all channels and platforms. Qualifications: Bachelor's degree in Marketing, Communications, Digital Media, or a related field. 3+ years of experience in social media management, digital marketing, or a similar role. Strong understanding of social media platforms (Facebook, LinkedIn, Twitter) and their respective best practices. Proven experience in planning and managing paid social media campaigns. Ability to pitch creative campaign ideas and present data-driven strategies to secure buy-in from stakeholders. Proficiency with website content management systems (e.g., WordPress) and basic knowledge of HTML/CSS. Excellence in content copywriting, delivery and planning Team player, self-starter, and result-driven personality with high social competence If you are a passionate digital marketer with a proven track record, we would love to hear from you Please submit your cover letter along with your resume, and mention what social media handles you are currently managing.