Senior Digital Communications Specialist

Description The Faculty of Nursing is currently seeking a Full-time Sr. Digital & Communication Specialist.UCalgary Nursing is looking for an enthusiastic, energetic and motivated team player to fill the position of Senior Digital and Communications Specialist on our small, but mighty advancement team. This full-time, regular position reports to the UCalgary Nursing Senior Manager, Communications and, in conjunction with the manager, will strategically maintain the online platforms of the Faculty of Nursing, its academic departments and units. The position is integral to the Nursing Advancement Team [NAT] and oversees all matters pertaining to social media, website design and content, digital newsletters, event marketing, metrics/analytics and brand guidelines. The specialist provides technical development, maintenance, administration and technology applications for digital content relevant to faculty programs and initiatives in the area of communications/ marketing.You must be a communications and marketing professional and a strong writer with a passion for, and expertise in digital content development including written articles, video and social strategies. The successful applicant will provide advice and expertise [strategic, creative and technical] to ensure digital communications and marketing are optimized and meet the needs/strategic direction of the faculty while aligning with the university's digital strategy, maintaining brand identity and digital marketing standards. The incumbent is expected to continually develop their position so that UCalgary Nursing is optimizing the communication potential of the website, social media and other digital platform technologies. The work includes frequent interruptions and multiple simultaneous deadlines as well as occasional participation in events and activities outside normal working hours in the evenings and weekends.Oversee creative and technical direction for a dynamic, engaging and appealing web presence for UCalgary Nursing (including graphics, updates and navigation), effectively communicating the faculty image, mission and strategic priorities
Oversee content management for nursing.ca and Nursing Sharepoint; create content and train/advise staff on unit webpages (undergraduate, graduate, alumni, research, mental health and wellness, Indigenous and EDIA as well as student sites, etc) that adds exceptional user experience for Faculty of Nursing stakeholders and audiences
Ensure timely and accurate updates to information about faculty programs, projects, events, faculty news, conferences, links and announcements on the faculty website and campus news channels
Maintain web profiles and blocks in profiles.Working with and train users in Marketo platform for digital email distribution and event invites
Plan and write monthly faculty e-newsletter, The Pulse, annual Report to Community and other publications identified by Senior Manager, Communications
Write/edit/re-write text content for stories, webpages, communication plans, creative briefs and other documents required by Senior Manager, Communciations
Work closely with Specialist, NAT and Senior Manager, Communications to coordinate, recruit and promote faculty mentorship program NurseMentor (may include administration related to Mentorlink platform, social media and editorial around recruitment and event support for in-person or online mingles)
Provide and apply expertise in the area of graphics/web design, and the management and maintenance of websites and other web-based applications with colleagues
Collect and analyze website and social metrics in a timely manner and provide regular reports to relevant stakeholders
Continually develop knowledge and remain on top of latest trends in digital media, utilizing leading-edge technology and online communication to ensure smooth operation of key web-based products and services offered by the faculty and to make recommendations
Strategically manage the faculty's social media activities on Twitter, Facebook, Instagram and YouTube; With Senior Manager, Communications, plan, create and execute content calendar as well as handle organic and paid social media campaigns; manage the Faculty of Nursing participation in institutional social media campaigns; manage customized Sprout Social for the faculty
Respond and engage with social media followers and triage comments and inquiries on platforms to appropriate staff, replying in a timely fashion
Design web-optimized graphics on CANVA as needed
Work closely with all web stakeholders (undergraduate/graduate program, alumni, research, teaching and learning, Indigenous, mental health wellness student clubs etc) to ensure a dynamic and current approach for social media support of their portfolios
Collaborate with Undergraduate Nursing Society (UNS) and Nursing Graduate Student Association (NGSA) coms and social media reps on social media content
Offer coaching and training for support staff and faculty members
Build and produce stories in news.ca for UCalgary Nursing site as well as UToday or other cross-campus content
Support NAT with event marketing, photography, web presence, Marketo emarketing, liaising with partners and print/digital publications Provide social media, photography and logistic support for faculty events and communications projects
Ensure project success is achieved by using the most effective design and content concepts and techniques throughout the project considering resources, UCalgary branding, budgets and deadlines
Help ensure coordination of all communication and marketing materials so they align with University of Calgary's strategic plans as well as UCalgary Nursing strategic plan
Undergraduate degree or diploma in a related field of study such as visual communications, marketing, graphic design, web design or related experience in the field is required; minimum of five years experience with web-based design and social media is required
Experience working in an academic environment preferred
Understanding of current web, digital publishing technologies, SEO, social media and online trends is essential; knowledge of Sprout Social or other CMS platforms is preferred
Excellent writing and editing skills required
Excellent working knowledge of Adobe Creative Studio including InDesign and Photoshop and strong knowledge of layout and design skills, for print and web
Excellent working knowledge of Microsoft Office, especially Teams and willingness to learn other Microsoft products as needed
Knowledge of Drupal, the web content management system used at UCalgary, Marketo, LiveWhale, SharePoint, etc
Strong background in graphics software like Canva is required
Strong photography skills an asset
Service-oriented approach to web support and social media is required
Excellent organizational, interpersonal and communication skills
This position is part of the AUPE bargaining unit, and falls under the Specialist / Advisor Job Family, Phase 3.Founded in 1966, its 36,000 students experience an innovative learning environment, made rich by research, hands-on experiences and entrepreneurial thinking. The University of Calgary has launched an institution-wide committing to creating a rich, vibrant, and culturally competent campus that welcomes and supports Indigenous Peoples, encourages Indigenous community partnerships, is inclusive of Indigenous perspectives in all that we do.As an equitable and inclusive employer, the University of Calgary recognizes that a diverse staff/faculty benefits and enriches the work, learning and research experiences of the entire campus and greater community. We strive to recruit individuals who will further enhance our diversity and will support their academic and professional success while they are here. In particular, we encourage members of the designated groups (women, Indigenous peoples, persons with disabilities, members of visible/racialized minorities, and diverse sexual orientation and gender identities) to apply. To ensure a fair and equitable assessment, we offer accommodation at any stage during the recruitment process to applicants with disabilities. Questions regarding [diversity] EDI at UCalgary can be sent to the ( ) and requests for accommodations can be sent to Human Resources ( ).Research show that women, racialized and visible minorities, and persons with disabilities are less likely to apply for jobs unless they meet every single qualification. We encourage all qualified applicants to apply, however preference will be given to Canadian citizens and permanent residents of Canada.