Digital Asset Specialist
3 weeks ago
Position: Digital Channel Specialist Status: Permanent, Full Time
Location: Canada - Remote
SalesCamp, which prepares people for the world of B2B tech sales, Digital Agriculture and Automation, and previously, Accelerated Cyber Security Training Program. While these sectors are different from each other, our approach is the same: to train and connect individuals with great foundational skills to employers struggling to find the talent they need.
The Palette Skills team assesses whether applicants have the foundational skills, the right mindset, and the drive to take on a new career, and work in a new field. We don’t just look at work experience in the target industry to predict success. This means we find creative ways to find and assess our applicants.
By building partnerships with industry, Palette Skills gives innovative companies access to traditionally untapped labour markets, and creates pathways to career growth through demand-driven, industry-led accelerated skilling programs that lead upskilled workers into new, high-demand tech jobs. As a specialized member of the Marketing and Communications Team, you will focus on website design, SEO optimization, and enhancing the user journey, while also supporting digital marketing activities and content strategy development.
Website Design and SEO Optimization:
Lead the design and optimization of website user experience, emphasizing usability, accessibility, and visual appeal.
Conduct comprehensive user research to inform website design decisions and develop user personas representing key audience segments.
Develop user journey maps to refine and optimize the end-to-end user experience on the website.
Create wireframes, prototypes, and user interfaces that elevate the website experience while adhering to SEO best practices.
Optimize website content, meta tags, and on-page elements to enhance organic search rankings and drive traffic.
Monitor and analyze website traffic, user behavior, and keyword performance using Google Analytics, Ahrefs, Yoast, and relevant tools.
Conduct in-depth keyword research and competitor analysis to identify SEO optimization opportunities.
Collaborate with internal marketing team members and external web consultants to implement design and SEO solutions on the website.
Stay current with industry trends and best practices in website design, UX/UI, and SEO.
Implement and integrate lead generation forms into the website, ensuring seamless synchronization with HubSpot.
Digital Marketing and Content Strategy:
Assist the marketing team in developing and executing impactful content strategies for diverse marketing materials, including websites, blogs, social media, and email campaigns.
to align content and messaging with campaign objectives across digital channels, including email marketing, social media, content marketing, and digital advertising.
Monitor campaign performance metrics, analyze results, and provide actionable insights to optimize campaign effectiveness and ROI using Google Analytics, WordPress, HubSpot and other tools.
Have a Bachelor's degree in marketing, communications, or a related field.
Have a minimum of three years of experience in UX/UI design, SEO optimization.
Possess a strong understanding of content marketing and MarCom campaigns
Have a strong understanding of web design principles.
Have experience with content management systems (CMS) and graphic design software (Canva).
Have strong written and verbal communication skills, with the ability to craft compelling briefs, and content for digital marketing materials.
Have strong project management skills, with the ability to multitask and prioritize tasks in a fast-paced environment.
Have an analytical mindset with a focus on data-driven decision-making.
Are proficient in WordPress, Elementor, Ahrefs, Google Analytics, Yoast, Google Search Console, Canva, HubSpot, Google Suite, and Eventbrite. Adobe Creative Suite (Illustrator, and InDesign) is a plus.
Palette is an inclusive workplace and part of our mission is to support people through career transitions. Palette embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Remote first workplace
~ 2 week end-of-year shut down
~Once you’ve applied, if we like what we see, you’ll have a phone chat and then a couple of interviews with the team. We’ll take you through a quick analysis of your capabilities (not doing free work for us), after which we can discuss an offer.
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