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Content Strategist/Writer

4 months ago

Toronto ON, Canada Paralucent Inc Full time

As a Content Strategist/Writer , you’ll collaborate closely with clients to understand their needs, goals, and brand identity. Your primary focus will be on creating compelling content that resonates with the target audience. SEO optimization is not required for this role.

Responsibilities:

  1. Content Creation:

    • Write and edit high-quality content for websites, blogs, social media, email campaigns, and other digital platforms.
    • Craft narratives that align with clients’ brand messaging and engage their audience.

  2. Content Strategy:

    • Develop content strategies based on client objectives, user personas, and market trends.
    • Create content calendars and publishing schedules.

  3. Audience Research:

    • Understand client needs, preferences, and pain points.
    • Conduct competitor analysis and stay informed about industry trends.

  4. Collaboration:

    • Work closely with clients, designers, marketers, and subject matter experts.
    • Ensure content aligns with overall brand messaging.

  5. Content Distribution:

    • Promote content through social media, newsletters, and other channels.
    • Explore partnerships and guest posting opportunities.

  6. Analytics and Reporting:

    • Track content performance using tools like Google Analytics.
    • Provide insights for continuous improvement.

6 month contract (possible extension)

  • Proven experience in content creation and strategy, preferably in a similar role.
  • Exceptional writing and editing skills with a keen eye for detail and creativity.
  • Strong understanding of digital marketing principles and best practices.
  • Ability to work effectively in a collaborative team environment.
  • Proficiency in using content management systems and analytics tools.
  • Excellent communication and interpersonal skills.
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