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Investment Fund Marketing Manager

4 months ago

Ontario, Canada Empire Life Full time

Investment Fund Marketing Manager (12 Month Contract)Location: Hybrid - York MillsEmpire life is looking to hire an Investment Fund Marketing Manager to join our Investment Products & Marketing teamWhy pursue this opportunityOur mission - make insurance, investments and benefits simple, fast and easy for our customers. Join a transforming business - we are a medium-sized Canadian company in a stable industry which is rapidly transforming. Play an integral role - this is an opportunity that allows for you to grow your skills, while directly contributing to the business unit you are a part of.What you’ll be working onDevelop and implement strategic marketing and communication plans for investment funds and market commentary to support Retail Investment Products and Marketing initiatives and objectives.Collaborate with internal and external portfolio managers to create insightful and impactful marketing materials for all Empire Life segregated funds, including regular fund commentaries, key selling reasons, and fund specific promotional plans. Collect, analyze, and communicate macroeconomic themes and ideas from internal and external investment strategists in a concise and coherent manner. Provide marketing support for product launches, promotions, campaigns, and branding initiatives.Utilize digital marketing tools and technologies to develop and deliver investment fund marketing campaigns and content, including leveraging social networking to achieve business results.Work with internal and external marketing teams to execute all web, SEO/SEM, email and social media campaigns to support lead generation initiatives, including implementation of an annual calendar of marketing activities Ability to manage strategic priorities while also executing on ad hoc timely communications as needed. Creation of marketing briefs to identify marketing strategies, tactics, and rationale for Empire Life segregated funds as well as the metrics that will be used to determine their effectiveness. Ensure the value proposition and key messages for all Empire Life segregated funds are up-to-date, consistent, and resonate with the target audience.Work closely with key stakeholders, including internal and external partners, to develop marketing and communication processes that ensure timely and effective flow of information.Contribute to the preparation of business cases and cost-benefit analyses for marketing campaigns and initiatives.Utilize fact-finding methodologies to gather industry, market, competitor, distribution channel and client research to understand the customer and develop targeted marketing communication tactics. Build strong relationships with key stakeholders, including internal and external partners, to ensure input on the development of consistent and compelling marketing programs.Identify, recommend, and implement digital marketing tools and best practices to increase the efficiency of existing marketing tactics.Measure and report performance of all marketing campaigns; assess against goals (ROI and KPIs) and develop best-practice analytics and reporting capability to optimize marketing strategies and advertising media channel mixWhat we’re looking for you to haveDiploma or undergraduate degree, preferably in a creative, marketing or business administration area of studies5+ years of experience in either marketing communications or investment product marketing Knowledge of financial markets and the investment fund industryStrong understanding of Canada’s regulatory environment, specifically as it relates to segregated funds / mutual funds /asset management products and servicesIndustry designations or courses (IFIC, CSA, CFA, RIA, etc..) are an assetExpertise in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)Expertise with marketing automation software is preferred (e.g., Hubspot, Marketo, Pardot, etc.)Experience analyzing investment fund data using investment fund tools (Morningstar, etc.) is preferableProven stakeholder management skills: Strong collaboration, time and project management skills.Excellent writing, editing and research skills, with superior knowledge of grammar, spelling, punctuationProactive, innovative, creative, positive, articulate and professional.If you are applying for a position which is open to applicants across Canada, unless otherwise indicated in the position, language proficiency in English is required for communicating with customers, advisors, or employees across Canada.Beyond the salaryFor regular full-time positions, Empire Life offers a comprehensive total rewards package that includes:Competitive salaries with annual pay increasesAnnual bonus program, which recognizes both strong company performance and individual contributions, for non sales positionsCompetitive uncapped commission, for sales positionsA comprehensive employer-funded benefits package starting from day one of employment, that includes life insurance, disability, health and dental and a generous health accountFlexible work arrangements and an annual allotment of personal health days.Four weeks annual vacation from hire dateA defined contribution pension plan with generous employer matchingTop up programs for parental leave and compassionate leaveEmployer-sponsored wellness and recognition programsA cash employee referral programTo learn more about working at Empire Life, visit to know usEmpire life is proud to be an equal opportunity employer. We celebrate diversity, are committed to creating an inclusive environment, and welcome everyone to participate in our application process. We encourage those of all backgrounds and experiences to apply, even if you don't believe you meet each unique qualification outlined. Applicants will receive equal consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age. Empire Life welcomes applications from people with disabilities and disabled people. Accommodations are available upon request for candidates taking part in all aspects of the screening and selection process. If you need this job posting in an alternative format or have any accessibility questions, please contact recruitment@empire.ca .