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Paid Digital Media Strategist

3 months ago

Calgary AB, Canada Thrive Internet Marketing Agency Full time

Paid Media Strategist

Remote / Digital Marketing / Full-Time

Thank you for checking us out We are Thrive, a full-service digital marketing agency based in Arlington, Texas. We have over 200 talented team members (respectfully referred to as Thrivers) based around the world. (and representing 13 different countries) We are committed to growing sustainably and strategically, through relationships and results with our clients.

Here is where you come in We are looking for passionate, ambitious go-getters who have a growth mindset to build a world class marketing agency. We stop at nothing less than building our teams with A-players who care about their work, their clients and literally want to win.

Our founder and President, Matt Bowman Thrive recently announced that Thrive has just made the INC 5000 list for seven years in a row We want you to be a part of making it another seven years

You Could Be a Great Fit For This Role, If You Have:

A Bachelor's degree

Successful Thrivers in this role have majored in Marketing, Communications, Advertising, Journalism, Information Systems, or a related field (or equivalent work experience).

Specialization in Ecommerce Marketing

  • Ecommerce experience is a PLUS
  • An ambitious and highly skilled Digital Marketing Strategist who is proficient in Amazon Seller/Vendor Central and/or Walmart Seller/Supplier Center would be highly qualified for this role.

Related Skills and Experiences

  • Proven track record of planning, executing, and optimizing successful paid media campaigns across various platforms.
  • Proficiency in using paid media platforms such as Google Ads, Facebook Ads Manager, and others.
  • Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
  • Experience with A/B testing methodologies and a willingness to experiment and iterate to improve campaign performance.
  • Excellent written and verbal communication skills to effectively collaborate with cross-functional teams and convey campaign strategies.
  • Knowledge of digital marketing principles, conversion optimization, and user experience best practices.
  • Familiarity with marketing analytics tools such as Google Analytics or equivalent.
  • Creative thinking and problem-solving skills to develop innovative strategies and overcome challenges.
  • Ability to manage multiple campaigns, projects, and deadlines simultaneously.
  • Certification in Google Ads or relevant paid media platforms is a plus.

Signature Thriver Traits

  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Excellent communication skills, both written and verbal, with the ability to explain complex concepts to non-technical team members.
  • Ability to work collaboratively in cross-functional teams and adapt to a fast-paced and evolving environment.
  • Creative problem-solving skills and a proactive attitude towards overcoming challenges.
  • Strong project management and organizational skills and the ability to manage multiple tasks simultaneously.

In This Role, You’ll Get To:

  • Maximize valuable insights into our customer relationship management system.
  • Develop and execute comprehensive paid media strategies across platforms such as Google Ads, Microsoft Ads, Facebook, Instagram, LinkedIn, Twitter, and more.
  • Conduct thorough audience research to identify target demographics, interests, and behaviors for optimal campaign targeting.
  • Collaborate with the creative team to develop compelling ad creatives that resonate with the target audience and align with campaign goals.
  • Plan and manage paid media budgets, allocating resources effectively to maximize ROI and achieve performance metrics.
  • Monitor and analyze key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and cost per acquisition (CPA).
  • Implement A/B testing methodologies to refine ad copy, visuals, and landing pages, and continuously improve campaign performance.
  • Stay up-to-date with industry trends and changes in paid media platforms' algorithms, adjusting strategies accordingly.
  • Provide regular performance reports and insights to internal stakeholders, highlighting successes, challenges, and recommendations for improvement.
  • Collaborate with the SEO, content, and account management teams to ensure integrated marketing efforts and consistent messaging across channels.
  • Explore and implement new paid media opportunities, such as emerging platforms, ad formats, and targeting options.
  • Stay informed about competitor strategies and market dynamics, adjusting campaigns to maintain a competitive edge.
  • Conduct monthly campaign evaluation and reporting.

Here Are Some Things That You Will Get From Us:

  • Remote Work, and Flexibility - we understand the importance of work-life balance and are committed to embracing remote work so that employees can thrive both personally and professionally.
  • Opportunity to Learn and Develop With Our Team - we believe in continuous growth and development as a comprehensive approach to nurturing your skills, expanding your knowledge, and supporting your professional journey.
  • Collaborative Culture - our collaborative culture is built on the belief that the collective strength of our team members brings forth creativity, diverse perspectives, and remarkable achievements.
  • Entrepreneurial Spirit - we encourage creativity, innovation and taking ownership of projects where you will contribute your ideas and drive initiatives.
  • Recognition and Rewards - we believe in acknowledging and celebrating the exceptional contributions and dedication of our employees. Our recognition and rewards program is designed to create a motivating and fulfilling work environment where achievements are not only noticed but also rewarded. We understand that our employees are our most valuable asset, and their success is integral to our collective growth.
  • We’re Expanding - new opportunities to grow in Guatemala, South Africa, Canada, and throughout the United States.
  • Compensation - strong compensation package for all Thrivers.
  • Company Bonus - everyone wins Paid out each February.
  • Generous Paid Time Off
  • Health Benefits - full health benefits for U.S. Thrivers and health stipends for all global Thrivers.
  • Remote Work Stipends - set up your workspace and receive a $600 reimbursement every three years.
  • Parental Leave
  • Charity Matching Program
  • 401k - 3% company match for U.S. Thrivers
  • Off-The-Charts Culture and So Much More

We have a multi-step interview process that is extremely thorough and one that might seem more robust than what you have been a part of in your past career. We have found how important it is to give you the time you need to get to know us, and in the same way, we want to invest in getting to know you as we move through the interview process.

We hope you will find several compelling reasons to apply for this role and we look forward to hearing from you

For more information please contact Lauren Holland, Digital Marketing Recruiter at Thrive.

lauren@thriveagency.com