Content Marketing Coordinator

1 week ago

Montréal QC, Canada Manmade Full time

Who is Manmade?

We’re a Montreal-based online retailer of premium quality essentials, known particularly so far for our men’s boxer briefs. We have been rapidly growing since launching in 2021, and the brand is truly at a turning point to becoming a household name in Canada, and already growing in parallel in the US market.

Who are we looking for?

We're seeking a Retention Marketer to join our team and support strategies that engage, retain, and delight our customers. In this role, you’ll assist in developing and executing creative campaigns, leverage insights to personalize experiences, and collaborate across teams.. If you're excited about using your expertise to help shape retention strategies and make a real impact, we’d love to meet you

Is this for you?

We are growing so rapidly, so things are changing quickly, and an in-house presence is required.

What else are we offering?

We offer extended health and dental benefits, 100% fully paid by the employer. We offer catered lunches every day and all the snacks, drinks, coffee, and fruit you could want.

Responsibilities:

  • Support the creation and fine-tuning of automated email workflows to engage, retain, and re-engage customers.
  • Collaborate on email content creation, ensuring it aligns with brand messaging and resonates with target audiences.
  • Assist with scheduling and executing email campaigns, working with the team to keep communications timely and relevant.
  • Help monitor performance metrics, making adjustments as directed to improve open rates, click-throughs, and conversions.
  • Aid in planning, writing, and editing blog content, focusing on delivering informative, engaging posts that provide value to readers.
  • Assist in creating both long-form and short-form content for social media, ensuring it aligns with the brand voice and platform standards.
  • Assist with the setup and optimization of ad campaigns to drive targeted traffic.
  • Monitor campaign performance metrics under guidance.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Minimum 2 years of experience in a similar role.
  • Excellent written and verbal communication skills in English and French.
  • Understanding of marketing principles, email marketing, and copywriting.
  • Excellent organizational skills with the ability to manage multiple projects and deadlines.

______________________________

Qui est Manmade ?

Nous sommes un détaillant en ligne de produits essentiels de première qualité basé à Montréal, connu particulièrement jusqu'à présent pour nos slips boxer pour hommes. Nous avons connu une croissance rapide depuis notre lancement en 2021, et la marque est véritablement à un tournant pour devenir un nom familier au Canada, et elle se développe déjà en parallèle sur le marché américain.

Qui recherchons-nous ?

Nous sommes à la recherche d'un spécialiste du marketing de fidélisation pour rejoindre notre équipe et soutenir des stratégies qui engagent, fidélisent et ravissent nos clients. Dans ce rôle, vous participerez au développement et à l'exécution de campagnes créatives, vous tirerez parti de vos connaissances pour personnaliser les expériences et vous collaborerez avec d'autres équipes.... Si vous êtes enthousiaste à l'idée d'utiliser votre expertise pour contribuer à l'élaboration de stratégies de fidélisation et d'avoir un impact réel, nous serions ravis de vous rencontrer

Ce poste est-il fait pour vous ?

Nous nous développons très rapidement, les choses changent vite et une présence en interne est nécessaire.

Qu'offrons-nous d'autre ?

Nous offrons des prestations de santé et de soins dentaires étendues, entièrement prises en charge par l'employeur. Nous offrons des déjeuners traiteur tous les jours et toutes les collations, boissons, cafés et fruits que vous pourriez souhaiter.

Responsabilités

  • Vous êtes en charge de la création et de la mise au point de flux de travail automatisés pour les courriels afin d'engager, de fidéliser et de réengager les clients.
  • Collaborer à la création du contenu des courriels, en veillant à ce qu'il soit conforme au message de la marque et qu'il trouve un écho auprès des publics cibles.
  • Participer à la programmation et à l'exécution des campagnes d'e-mailing, en collaborant avec l'équipe pour que les communications soient opportunes et pertinentes.
  • Aider à surveiller les mesures de performance, en apportant les ajustements nécessaires pour améliorer les taux d'ouverture, les clics et les conversions.
  • Contribuer à la planification, à la rédaction et à l'édition du contenu du blog, en se concentrant sur la production d'articles informatifs et attrayants qui apportent de la valeur aux lecteurs.
  • Aider à la création de contenu long et court pour les médias sociaux, en veillant à ce qu'il soit conforme à la voix de la marque et aux normes de la plateforme.
  • Participer à la mise en place et à l'optimisation des campagnes publicitaires afin de générer du trafic ciblé.
  • Contrôler les indicateurs de performance de la campagne en fonction des conseils reçus.

Qualifications

  • Baccalauréat en marketing, en communication, en affaires ou dans un domaine connexe.
  • Au moins deux ans d'expérience dans un poste similaire.
  • Excellentes compétences en communication écrite et orale en anglais et en français.
  • Compréhension des principes du marketing, du marketing par courrier électronique et de la rédaction.
  • Excellent sens de l'organisation et capacité à gérer plusieurs projets et échéances.

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