Senior Manager, Marketing

4 weeks ago

Toronto ON, Canada Dental Corp Full time

Senior Manager, Marketing & Web Analytics page is loaded Senior Manager, Marketing & Web Analytics Apply locations Toronto, Ontario time type Full time posted on Posted 7 Days Ago job requisition id JR11822

Who you are

You are a driven and intellectually curious marketing and web analytics leader, with a strong desire to learn and drive growth by empowering our business with data and insights. You have a passion for solving challenging and critical problems . You are not afraid to get hands on and div e into the weeds, but can also leverag e a solid understanding of business objectives to distill actionable insights. As an individual who demonstrates initiative, autonomy, and resiliency, you are eager to contribute to the success of one of the largest and fastest-growing businesses in the consumer health space that is also recognized as one of Canada’s Best Managed Companies.

The Senior Manager, Marketing and Web Analytics will play a critical role in impacting our business by fueling data-driven insights that will empower our team to make informed decisions and strategies for the digital presence and ad buying strategies of our 500+ businesses . This is a hybrid role located at dentalcorp’s Toronto Support Centre and reporting to the Senior Director of Strategy & Analytics . Y ou will manage the analytics planning and reporting for new and existing sites and campaigns to drive the Marketing Team’s agenda of patient and revenue growth. This role will own the onboarding, tagging , and performance tracking of our vast portfolio of digital assets and campaigns , and will work closely with key stakeholders from other areas of the Marketing Team , Operations, HR, and Business Development.

The ideal candidate will have the interest , initiative, and ability to take on advanced measurement implementations and analytics responsibilities across a large portfolio of web properties and platforms to ensure data is accurately captured and analytics are disseminated across critical reports and dashboards.

In this role, you will

  • Lead the e stablish ment and implement ation of marketing analytics standards and measurement systems across all digital properties to ensure Marketing functions are enabled with timely , accurate data and insights

  • Identify and implement tagging requirements across web properties , and manage data connections in partnership with IT to maintain our marketing data warehouse

  • Design, build, maintain and validate digital analytics dashboards using data visualization tools to analyze site performance , consumer trends , and optimization opportunities

  • Provide technical expertise to team members and our partners surrounding analytics tagging, data validation and data integration to measure performance of campaigns, projects, and partnerships

  • Support the experimentation and insights gather of AB tests on digital assets

  • Support the digital onboarding of newly acquired / newly established dental practices to our network, in partnership with Operations and Business Development

  • Develop actionable insights and recommendations backed by data and analytics that influence our digital marketing strategy

What we're looking for

  • 6 + years of digital analytics implementation or relevant experience

  • Degree in Marketing , Economics, Statistics, Computer Science , Software Engineering or similar

  • Extensive knowledge and experience working with digital tagging and auditing, tracking, and collection tools such as Google Ads, Google Tag Manager, Google Analytics, etc.

  • Experience with website AB testing and AB testing tools (e.g., VWO)

  • Experience implementing and maintaining web analytics systems and data

  • Fluency with visualization tools ( e.g., Tableau ) – ability to create interactive, user-friendly and compelling dashboards and report s

  • Experience in data querying languages (e.g., SQL)

  • Expert knowledge of Excel, including tables, charts, and advanced formulas for data manipulation

  • Knowledge of various media channels and how they work

  • Basic understanding of HTML/CSS and JavaScript

  • Knowledge of emerging digital marketing trends and relevant implications (e.g., GA4)

  • Experience working with complex databases and datasets

  • Experience translating data and insights into executive presentations and reports

  • Motivated and analytical, with strong achievement orientation and attention to detail

  • Excellent communication and interpersonal skills and can work with individuals and teams at all levels of the organization

  • Proven team player with the ability to prioritize, meet deadlines and work in an ever-changing environment

  • Having the courage to find new ways of solving problems, and the openness to receiving and acting on feedback

About dentalcorp

dentalcorp is Canada’s largest and fastest growing network of dental practices, committed to advancing the overall well-being of Canadians by delivering the best clinical outcomes and unforgettable experiences. dentalcorp acquires leading dental practices, uniting its network in a common goal: to be Canada’s most trusted healthcare network. Leveraging its industry-leading technology, know-how and scale, dentalcorp offers professionals the unique opportunity to retain their clinical autonomy while unlocking their potential for future growth.

Candidates must be legally eligible to work in Canada. At dentalcorp, we recognize that inclusivity and diversity strengthen our culture and make us better. We are committed to ensuring that the talent we hire is reflective of the diverse communities and patients we serve. To ensure equal opportunity for all candidates, we strongly encourage applicants requiring an accommodation to let their recruiter know during the recruitment/selection process. We appreciate all applicants for taking the time to apply, however, only those selected for an interview will be contacted.

About Us

Our purpose is to provide the best care for our patients.

We empower our people and our practices with resources and technology to deliver exceptional care and patient outcomes. We are the future of dentistry: a network-driven, entrepreneurial approach with the knowledge, scale and cutting-edge technology to transform healthcare in Canada.

#J-18808-Ljbffr

  • Senior Marketing and Sales

    1 week ago

    London, ON, Canada Virgin Plus Marketing Full time

    Located in London, Ontario, VIRGIN PLUS Marketing is a versatile company specializing in Printing & Design, Advertising, and Programming, with business investments spanning the United Arab Emirates, the United Kingdom, and a recent expansion into Canada in 2024. With a commitment to high quality, competitive pricing, and value-added services, VIRGIN PLUS...

  • Senior Marketing Manager

    1 week ago

    Toronto, ON, Canada Isarta Full time

    Head quartered in Toronto, Canada, Leviton Lighting Canada, a business unit of Leviton Manufacturing has been operating in Canada for over 70 years. Our business is growing and we are searching for a talented individual to join our team of sales, marketing and lighting specialists. We offer a supportive work environment, competitive salary, complete with...

  • Senior Marketing Manager

    1 week ago

    Toronto, ON, Canada Viscor Full time

    Head quartered in Toronto, Canada, Leviton Lighting Canada, a business unit of Leviton Manufacturing has been operating in Canada for over 70 years. Our business is growing and we are searching for a talented individual to join our team of sales, marketing and lighting specialists. We offer a supportive work environment, competitive salary, complete with...

  • Senior Manager, Creative Marketing Management

    1 week ago

    Toronto, ON, Canada Isarta Full time

    Head quartered in Toronto, Canada, Leviton Lighting Canada, a business unit of Leviton Manufacturing has been operating in Canada for over 70 years. Our business is growing and we are searching for a talented individual to join our team of sales, marketing and lighting specialists. We offer a supportive work environment, competitive salary, complete with...

  • Senior Marketing Manager

    2 weeks ago

    Toronto, ON, Canada EightSix Network Inc Full time

    A client is seeking a highly skilled and dynamic Director of Marketing to lead thier marketing efforts and drive the strategic direction of the brand and its position in the industry as marketing technology specialist. The ideal candidate will have a proven track record of developing and implementing successful marketing strategies within the travel,...

  • HR Manager

    3 weeks ago

    Toronto, ON, Canada ent! Marketing Full time

    Marketing – HR Manager & Office Support &##MARKETING, the trendsetter in branded entertainment since 2011, crafts unforgettable end-to-end experiences in music, sports, food, and cinema. We're pioneering the way brands engage with audiences, creating meaningful connections that leave a lasting impact. Join our innovative team and be part of shaping the...

  • Senior Manager of Product Marketing

    4 weeks ago

    Toronto, ON, Canada Studysslc Full time

    Join the vibrant community at Sprott Shaw Language College and VIC Vancouver International College, where we offer a diverse array of programs across Vancouver, Toronto, and Victoria, catering to English language enthusiasts from across the globe. We are proud affiliates of Sprott Shaw College, under the broader umbrella of Global Education Communities Corp,...

  • Senior Manager, Marketing Operations

    2 weeks ago

    Toronto, ON, Canada Knix Full time

    Join our dynamic team at Knix as a Senior Manager, Marketing Operations, where you'll play a pivotal role in driving the success of our marketing initiatives. We are seeking a highly organized and analytical individual with strong critical thinking skills and expertise in quantitative analysis. As a key leader in our marketing department, you will...

  • Senior Manager, Creative Marketing Management

    2 weeks ago

    Toronto, ON, Canada EightSix Network Inc Full time

    A client is seeking a highly skilled and dynamic Director of Marketing to lead thier marketing efforts and drive the strategic direction of the brand and its position in the industry as marketing technology specialist. The ideal candidate will have a proven track record of developing and implementing successful marketing strategies within the travel, hotel,...

  • Senior Marketing Manager

    1 week ago

    Toronto, Canada Viscor Full time

    Head quartered in Toronto, Canada, Leviton Lighting Canada, a business unit of Leviton Manufacturing has been operating in Canada for over 70 years. Our business is growing and we are searching for a talented individual to join our team of sales, marketing and lighting specialists. We offer a supportive work environment, competitive salary, complete with...

  • Senior Marketing Manager

    1 week ago

    Toronto, Canada Viscor Full time

    Head quartered in Toronto, Canada, Leviton Lighting Canada, a business unit of Leviton Manufacturing has been operating in Canada for over 70 years. Our business is growing and we are searching for a talented individual to join our team of sales, marketing and lighting specialists. We offer a supportive work environment, competitive salary, complete with...

  • Senior Marketing Manager

    1 week ago

    Toronto, Canada Viscor Full time

    Head quartered in Toronto, Canada, Leviton Lighting Canada, a business unit of Leviton Manufacturing has been operating in Canada for over 70 years. Our business is growing and we are searching for a talented individual to join our team of sales, marketing and lighting specialists. We offer a supportive work environment, competitive salary, complete with...

  • Senior Product Marketing Manager

    4 weeks ago

    Toronto, ON, Canada Floatcard Full time

    About Float Float is one of Canada’s fastest growing companies and Top Startups , serving Canadian businesses with our innovative smart corporate card and spend management solution. Float’s team is customer-obsessed, passionate, vibrant, and entrepreneurial, and includes executives from Uber, Shopify, Ritual, and many other incredible tech companies!...

  • Senior Marketing Manager

    1 week ago

    Toronto, Canada Viscor Full time

    Head quartered in Toronto, Canada, Leviton Lighting Canada, a business unit of Leviton Manufacturing has been operating in Canada for over 70 years. Our business is growing and we are searching for a talented individual to join our team of sales, marketing and lighting specialists. We offer a supportive work environment, competitive salary, complete with...

  • Senior Market Access Manager

    1 week ago

    Toronto, ON, Canada Lock Search Group Full time

    Our client, a multinational pharmaceutical company, is seeking a Senior Market Access Manager to join their team in the Greater Toronto Area. This is a unique opportunity to develop a new business unit in the Rare Disease space and contribute to exponential growth in both revenue and personnel. You will focus on a new therapeutic area that will reshape the...

  • Senior Manager Marketing Operations | Remote

    2 weeks ago

    Toronto, ON, Canada Knix Full time

    Join our dynamic team at Knix as a Senior Manager, Marketing Operations, where you'll play a pivotal role in driving the success of our marketing initiatives. We are seeking a highly organized and analytical individual with strong critical thinking skills and expertise in quantitative analysis. As a key leader in our marketing department, you will oversee...

  • Senior Marketing Specialist

    2 weeks ago

    Toronto, ON, Canada isgSearch Full time

    Reporting to the Senior Manager, Marketing and Communications, the Senior Marketing Specialist plays a pivotal role in the marketing and communications team. This position is responsible for the development and execution of comprehensive, integrated marketing strategies aimed at generating new leads and nurturing relationships with existing customers. ...

  • Senior Market Manager H/F

    1 week ago

    Toronto, ON, Canada Lock Search Group Full time

    Our client, a multinational pharmaceutical company, is seeking a Senior Market Access Manager to join their team in the Greater Toronto Area. This is a unique opportunity to develop a new business unit in the Rare Disease space and contribute to exponential growth in both revenue and personnel. You will focus on a new therapeutic area that will reshape the...

  • Senior Marketing Manager

    1 week ago

    Toronto, Canada Isarta Full time

    Head quartered in Toronto, Canada, Leviton Lighting Canada, a business unit of Leviton Manufacturing has been operating in Canada for over 70 years. Our business is growing and we are searching for a talented individual to join our team of sales, marketing and lighting specialists. We offer a supportive work environment, competitive salary, complete with...

  • Senior Marketing Manager

    4 days ago

    Toronto, Canada Viscor Full time

    Head quartered in Toronto, Canada, Leviton Lighting Canada, a business unit of Leviton Manufacturing has been operating in Canada for over 70 years. Our business is growing and we are searching for a talented individual to join our team of sales, marketing and lighting specialists. We offer a supportive work environment, competitive salary, complete with...