Senior Media Planner

4 weeks ago

Toronto ON, Canada Elemental Full time

JOB DESCRIPTION  

SR. MEDIA PLANNER  

FEB 2024  

 

An Agency Unlike the Others  

 

We’re all looking for a job that is more than just a job. To work for an Agency that considers the needs of 

the staff, looks to improve the skills of individuals through exposure to great thinking and the opportunity 

to contribute in real and meaningful ways. A company that rewards beyond the standard base salary. To be 

part of a team, everyone rowing together in the same direction. A place of principles and conviction. 

Where the work matters. 

 

We want to work in a place like that too. So, we made it so 

 

Hi. We’re Elemental. 

A full-service Toronto-based creative agency serving the needs of numerous clients from across North 

America. Over the past twenty plus years, we’ve worked with brands like Dyson, Scotiabank, Campari, 

Minute Rice and plenty more. We’ve won golds at the CMAs and appear on the list of the top 50 of 

agencies in the country. We strongly believe in the 5 values of fairness, persistence, collaboration, 

client-centricity, and reliability; using these to measure every business decision and as a compass as to 

how we treat each other and our clients. 

 

++++++++ 

 

A bit about the job.  

We are looking for a Sr. Media Planner to join our Media Planning team. This role offers the opportunity to grow your career and help define the way forward with our agency. Reporting to the Media Director, the Senior Media Planner will be responsible for owning the relationships with account teams, building and planning media strategies and plans, executing campaigns, negotiating with vendors, and presenting media results. 

This role will involve pace-setting management, constant collaboration across multiple departments, 

people management, and crucial client-facing moments. 

 

RESPONSIBILITIES:  

  • Build and cultivate internal and external relationships through regular and clear communications 
  • Produce and deliver presentations to clients and internal agency staff 
  • Understand all media channels, traditional, digital, and emerging channels 
  • Provide consultative media solutions and insights as required 
  • Seek to find innovative ways to implement media to deliver the unexpected 
  • Stay abreast of new media innovations and bring ideas on how best to put into practice 
  • Initiate and manage partnerships with emerging media platforms and technology vendors to gain early access to innovative advertising solutions 
  • Improve strategies for paid media clients that result in the client exceeding their goals. 
  • Understand changes to the marketplace and industry, adjusting client Paid Media strategies accordingly 
  • Oversee execution of media plans including channel optimizations 
  • Conduct regular market analysis and competitive research to identify trends and opportunities for client campaigns 
  • Implement comprehensive performance tracking and data analysis systems to continuously evaluate and enhance the ROI of media campaigns 
  • Be an active participant in pitching new business and presenting to clients 

 

Qualifications: 

  • 3+ years of experience working in media across all channels (search, social, programmatic, video, etc.) 
  • Experience as a digital strategist or media strategist 
  • Digitally savvy: using digital and social media, demonstrating passion about emerging media, Google Analytics, ability to search and research topics, etc 
  • Clear communicator with strategic insights and the ability to create buy-in across the organization 
  • Strong communications skills both written and presenting 
  • Ability to thrive in a fast-paced environment while multitasking across various projects 
  • Ability to work independently and transparently 
  • Proficiency with Microsoft Teams, Excel, Word, and PowerPoint is an asset 

 

Benefits of working with us: 

  • Work directly with a forward-thinking international company 
  • At the present time we work in a hybrid model. Part at home and part at office 
  • Incredibly talented teammates 
  • Agency wide performance bonuses 
  • Exposure to international clients across industries 
  • Culture of real professional growth 
  • Caring management who are interested in your happiness and success 
  • Interest in fostering an inclusive and supportive work-life for our remote teammates 
  • Fun remote workplace socials 

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