Content Marketing Specialist

Found in: Jooble CA O C2 - 6 days ago

Richmond BC, Canada London Drugs Limited Full time

a community
Our Marketing Department located at our head office in Richmond, BC currently has an opportunity for:


Content Marketing - Social Specialist


The Social Specialist is responsible for developing content to tell the story of London Drugs’ market differentiation, products, and service offerings across customer facing touchpoints. The successful candidate will support the social media channels, to increase audience engagement, to drive measurable sales growth for the business. The role is also the voice of London Drugs, requiring not only pushing content to audiences, but also engaging with customers and followers in a dialogue to transform visitors into life-long customers and advocates for the brand. This role will collaborate with marketing, merchandising and customer care teams to ensure that content is consistent with brand and messaging and customer interactions are addressed or escalated where necessary.


The Social Specialist will research and develop inspiring content for multiple social media channels (Facebook, Instagram, Twitter, Pinterest, TikTok, LinkedIn etc.), and owned channels (website, in-store digital signage, and emails) that adds value and communicates the differentiation of London Drugs. As with all positions, this person embodies the core essence of the London Drugs Brand Framework by always going above and beyond the expected.



Research and provide recommendations regarding best practices for content for our social channels.
Lead the planning, development, and execution of content for channels and processes including:

Development of creative briefs
Pitch and present ideas and concepts to senior team members
Build and maintain an editorial and content calendar
Work in tandem with the media team to ensure content objectives align
Create beneficial content not currently created by agencies or 3rd parties
Work closely in a cross-functional marketing department for the timely execution of all social media plans, including Creative, Media, PR, Merchandising and Retail Operations
Manage moderation and collaborate with London Drugs’ Customer Care Centre to address comments, complaints, and inquiries.
Support morning and end of day sentiment and activity summaries.
Ensure content and assets are on brand and follow approved brand framework and standards.
Ability to attend events and stores throughout the Lower Mainland as required.
Outstanding writing and editing skills to create compelling copy that reflects the company’s brand voice and encourages action.
Ability to prioritize and manage multiple projects at once while respecting associated deadlines.
2 years creating and managing significant social communities.
~ Experience managing brand accounts across all major social media platforms.
~ Experience using social media management software for managing content scheduling, monitoring, and responding to customer interactions in real-time.
~ Proven experience measuring content performance through social platforms, tools, and Google Analytics, to create and present formal reporting.
~ Strong understanding of social channel and audience strategy, ensuring appropriate content formats and copy is executed uniquely by channel.
~ Strong command of Adobe Creative Suite to create content and graphics across various formats such as video, animation, and stills. Fluency in software and tools should include Photoshop, Illustrator, InDesign, Excel, and PowerPoint.
~ Ability to set up and execute paid amplification across social channels is considered an asset.

London Drugs offers advancement opportunities through our promote-from-within policies, salaries commensurate with experience, as well as a comprehensive benefits program including:


Comprehensive medical, dental, prescription drug and vision coverage for you and your family (Ensuring you and your family are taken care of)
Company matched RRSPs (Helping you plan for your future)
Ongoing In-House Training & Education Courses (Lifelong learning)
Community Involvement (Giving back to our communities)
London Drugs is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We are committed to building a company that represents a variety of backgrounds, perspectives, and skills. Be advised, London Drugs DOES NOT use third party recruitment services.


London Drugs may collect, use, and/or disclose your personal information (including the information in this application) where it is reasonable for establishing, managing or terminating an employment relationship. To protect yourself, do not respond to unsolicited job offers from individuals or e-mail addresses, and never disclose any sensitive details about your identity (including personal or financial) to anyone you do not know or trust or on any unverified website, or website you do not trust. #

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