Manager, media

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Venez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la confiance et l'établissement de liens sont valorisés - alors que nous façonnons l'avenir du commerce de détail au Canada, ensemble. Notre position unique en tant que l'un des plus grands employeurs du pays, celle associée à notre engagement à avoir un impact positif sur la vie de tous les Canadiens, viens offrir à nos collègues une gamme d'opportunités et d'expériences pour aider les Canadiens à Vivre Bien, Vivre Pleinement.

Chez Les Compagnies Loblaw Limitée, nous réussissons grâce à la collaboration, à l'engagement et nous plaçons la barre haute pour nous-mêmes et ceux qui nous entourent. Que vous débutiez votre carrière, que vous réintégriez le marché du travail ou que vous recherchiez un nouvel emploi, votre place est avec nous.

Loblaw Media, part of Loblaw Companies Ltd, delivers end-to-end media strategy, planning, and execution for many of our most recognized brands at Loblaw. Leveraging our expertise in retail and media, we utilize online and in-store shopping insights to deliver relevant messages to our customers. Ultimately, improving the shopping experience for Canadians to Live Life Well.

Over the last 4-years, Loblaw Media has created a successful operating model that empowers Marketing teams to extract the most value from media strategies & investments with a focus on delivering successful measurement outcomes.

As we grow, we are seeking talented team members to join our team. Hopefully, you are as dedicated to success as we are. If you thrive on partnering with clients to deliver the best solutions possible, then we would love to hear from you

We’re all about inclusiveness, creativity, and collaboration. We are dedicated to upholding Loblaws’ CORE values of Care, Ownership, Respect and Excellence, and apply these principles to everything we do.

If you would like to be part of this exciting team, apply today

Job Description

In this role, the Manager, Media will work with multiple stakeholders across brand marketing, creative, analytics, and execution teams to build 360° Media plans that delivers successful media outcomes. As a trusted strategic advisor for our internal brands, it will be important for the successful candidate to identify opportunities and barriers to growth, prioritize the customer journey, and ensure recommended channel mixes ladder back to key success metrics.

Outside of Media planning and reporting duties, the candidate will also be responsible for MMM data validation, maintaining and reconciling media budgets, and following all operational processes in a timely manner across various stakeholder teams.

The ability to work on multiple tasks in a fast-paced retail environment will be key to the candidate’s success. This role requires a strong understanding of traditional and digital medias, excellent communication, and time management skills.

Responsibilities:

• Lead and develop media plans for a portfolio of brands under Loblaw Companies Limited.
• Develop audience strategies to ensure effective and relevant delivery of media campaign.
• Manage day-to-day campaign strategy from, planning, implementation, optimization recommendations and reporting. Liaison between clients and internal departments such as Ad Ops, Creative, and Production teams.
• Ensure quality & accuracy of work back schedules, plans/blocking charts, creative matrices, SMRs & stakeholder updates.
• Develop & maintain an in-depth understanding of our measurement & analytics tools, including how they are best leveraged in interpreting campaign performance.
• Continuously develop knowledge and understanding of the paid media & competitive landscapes, as well as industry trends and new technologies that impact media strategies.
• Manage relationships with vendor partners to ensure strategies are sound, innovation opportunities are brought forward & we are maximizing value adds.
• Showcase proactive & open communication with stakeholder counterparts, responding promptly to inquiries, as well as sharing meaningful insights & recommended optimizations regularly. Communication should always be solutions-focused, to foster a positive, high-trust working relationship.
• Able to support in MMM data validation and follow processes for MMM data integrations.
• Manage BCR inputs & invoices for payment, LE management with marketing counterparts, as well as creating purchase orders/scope of work documents as needed and on agreed upon timelines.
• Work with Finance and Ad Operations for forecasting, budget tracking, contracting and resolution of billing issues.
• Regularly review account workload and processes to optimize/prioritize as needed.

Core Competencies:

• Knowledge and execution of Media tactics across digital and traditional platforms including identifying KPIs and benchmarks.
• The ability to plan both short- and long-term media plans designed to meet media and business objectives.
• The ability to ensure that the execution of tactics remains on brand and on target.
• Strong problem-solving skills, as demonstrated by the ability to accurately identify critical issues and pursue their resolution with focus and determination.
• Ability to conduct fact-based analysis with reasoned judgment.
• Ability to innovate and think outside-of-the-box with willingness to always learn.
• An ability to move easily between strategy, plan development and ‘hands-on’ account management.
• Highly organized, able to prioritize multiple projects effectively.
• Be results-oriented and can operate with a sense to urgency in a fast-paced environment.
• Demonstrated ability to develop and execute effective media strategies that align with business objectives.
• Excellent communication and presentation skills, with the ability to communicate complex ideas in a clear and concise manner.
• Consistent management of media budgets, allocating resources effectively to forecast, track and consistently manage fiscal responsibility.
• Strong Analytical Skills - able to understand metrics & measure results.
• Works well under pressure with a strong work ethic.
• Be team-orientated and have a passion for collaboration.

Skills & Requirements:

• 4+ years in media planning, account, or campaign management (CPG, Retail experience an asset.
• Experience in client services type environment - leading end-to-end account support.
• Experience with Digital Media channels such as Facebook Business Manager, DV360, Google Ads, social media platforms, etc.
• Strong grasp of marketing and media products in the marketplace.
• Understanding of marketing, creative, planning, and ad ops processes.
• Ability to work successfully with teams, handling multiple projects, and meeting tight deadlines under pressure, prior project management experience is an asset.
• Bachelor’s degree or College Diploma in a related field such as Business Administration, Marketing, Sales, or Advertising.

Notre engagement envers la durabilité et l'impact social est un élément essentiel de notre façon de faire des affaires. Nous concentrons notre attention sur les domaines où nous pouvons avoir le plus grand impact. Notre approche de la durabilité et de l'impact social repose sur trois piliers - l'environnement, l'approvisionnement et la communauté. Nous recherchons constamment des moyens de faire preuve de leadership dans ces domaines importants. Nos valeurs ÊTRE - Engagement, Tient à coeur, Respect et Excellence - guident toutes nos prises de décision et prennent vie à travers notre culture bleue. Nous offrons à nos collègues des carrières progressives, une formation complète, de la flexibilité ainsi que les nombreux avantages compétitifs - voici quelques-unes des nombreuses raisons pour lesquelles nous sommes classés au palmarès des meilleurs employeurs du Canada, au palmarès des meilleurs employeurs pour la diversité au Canada, au palmarès des employeurs les plus verts au Canada et au palmarès des meilleurs employeurs pour les jeunes au Canada.

Si vous ne savez pas si votre expérience correspond à toutes les exigences ci-dessus, nous vous encourageons à postuler quand même. Nous recherchons des perspectives de candidatures variées, qui incluent des expériences diverses que nous pouvons ajouter à notre équipe.

Nous nous concentrons depuis longtemps sur la diversité, l'équité et l'inclusion, car nous savons que cela fera de notre entreprise un meilleur lieu de travail et de magasinage. Nous nous engageons à créer des environnements accessibles pour nos collègues, candidats et clients. Les demandes d'aménagement en raison d'un handicap (qui peut être visible ou pas, temporaire ou permanent) peuvent être faites à n'importe quel stade de la demande et de l'emploi. Nous encourageons les candidats à faire connaître leurs besoins en matière d'accommodation afin que nous puissions offrir des opportunités équitables.

Veuillez noter:
Les candidats âgés de 18 ans ou plus doivent effectuer une vérification des antécédents criminels. Les détails seront fournis lors du processus d’embauche. #J-18808-Ljbffr

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