Senior Marketing Manager

3 weeks ago

Windsor ON, Canada Russell A. Farrow Limited Full time

2001 Huron Church Rd, Windsor, ON N9C 2L6, Canada Req #364

Monday, March 25, 2024

Farrow is a diversified, family-owned business that facilitates international trade by executing comprehensive customs brokerage and integrated logistics solutions. We provide our clients peace of mind with our customs brokerage, shipping, and freight-forwarding capabilities for Canada and the United States.

Position Summary

The Senior Marketing Manager is responsible for developing and executing the Corporate tactical marketing plan to champion the Farrow brand externally in the market and internally with employees, driving those activities for the betterment of both the Farrow businesses and support function teams.

Key Responsibilities

  • Manages the day-to-day tactical marketing plan and communication calendar, as the lead on all major initiatives and projects
  • Ensures the Farrow brand is consistently applied throughout the organization and identifies opportunities for improvement in our brand recognition and awareness, both internally and externally
  • Responsible for all communications issued including creative marketing collateral and ads, press releases, case studies, white papers, digital content (email, web, social media), presentations, speaking proposals, and other campaign communications.
  • Work with Content Creator and internal subject matter business unit experts to identify key industry topics/emerging trends to generate industry-related content (posts, articles, webinars, etc.)
  • Lead the planning of industry tradeshows and conferences, including booth/participant registrations, booth design and activities, speaking engagements, swag and client events
  • Conduct annual competitive review to understand the current industry landscape across each of the five Farrow business units
  • Participates in annual strategic plans by contributing marketing opportunities/recommendations based on identification of customer/business requirements, competitor activity (strengths and weaknesses), forecasted industry activity or trends, etc.
  • Manages Farrow volunteer program digital and print collateral (Community Cares)
  • Meets annual budget by forecasting requirements to prepare an annual budget, scheduling expenditures, analyzing variances and initiating corrective actions
  • Supervises and provides guidance to team members including:
    • taking an active role in developing staff and fostering career growth by recognizing and facilitating opportunities for education and training
    • conducting annual staff performance and salary reviews
    • coaching for both performance and career development
  • Other duties as assigned

Education and Experience

  • Post-secondary diploma/degree in Marketing, Communications or Business
  • At least 10 years of progressive experience in Marketing and/or Communications
  • At least 5 years of direct people management, including managing work assignments, attendance, staff development, performance management, etc.
  • Strong Microsoft Office skills, in particular Word and PowerPoint
  • Knowledge of customs brokerage and logistics industry an asset but not mandatory
  • Marketing fluency with solid understanding of B2B marketing and digital marketing best practices
  • Strong project management skills with ability to time manage multiple simultaneous concurrent projects in a fast-paced environment
  • Excellent attention to detail
  • Strong communication skills, both written and verbal, to simplify complex measures and regulatory topics into easy-to-understand language
  • Solid creative marketing experience with ability to judge creative output based on messaging objective and audience, and recommend revisions to achieve such objective
  • Working knowledge of website analytics tools with ability to perform activity analysis and make strategic recommendations
  • Stays up-to-date with the latest trends and best practices in marketing media, tools, and respective measurements
  • Strong interpersonal skills, tactful and dependable with ability to work independently and as part of a team
  • Proven ability to establish and maintain relationships and work confidently and effectively with individuals from all levels of the organization

Working Conditions, Mental Effort & Physical Requirements

  • Ability to sit for extended periods of time
  • Ability to focus on computer screen for extended periods of time
  • Manual dexterity required to use desktop computer and peripherals
  • Must work under deadline and related stresses in a timely and efficient manner
  • Must be able to professionally handle various personnel situations as they arise
  • Although travel is minimal (

  • Senior Marketing and Sales

    4 days ago

    London, ON, Canada Virgin Plus Marketing Full time

    Located in London, Ontario, VIRGIN PLUS Marketing is a versatile company specializing in Printing & Design, Advertising, and Programming, with business investments spanning the United Arab Emirates, the United Kingdom, and a recent expansion into Canada in 2024. With a commitment to high quality, competitive pricing, and value-added services, VIRGIN PLUS...

  • Senior Manager, Marketing and Branding

    2 weeks ago

    Toronto, ON, Canada EightSix Network Inc Full time

    Senior Marketing Manager, Strategic Planning Part Time / Full Time Senior Marketing Manager, Strategic Planning Marketers on Demand is searching for a key individual to join our client’s team as a Senior Marketing Manager, Strategic Planning. Come and contribute to their strategic marketing plan and oversee the execution of their annual...

  • Senior Marketing Manager

    2 weeks ago

    Kitchener, ON, Canada Alchemy Full time

    Core Responsibilities Alchemy is a nanotechnology company building solutions for the automotive and defence industries. We are transforming legacy industries by vertically integrating our coatings innovations into category-leading solutions. We’re looking for a talented and growth-oriented marketing senior manager to lead the day-to-day operations of...

  • Senior Marketing Manager

    4 days ago

    Toronto, ON, Canada Isarta Full time

    Head quartered in Toronto, Canada, Leviton Lighting Canada, a business unit of Leviton Manufacturing has been operating in Canada for over 70 years. Our business is growing and we are searching for a talented individual to join our team of sales, marketing and lighting specialists. We offer a supportive work environment, competitive salary, complete with...

  • Senior Marketing Manager

    5 days ago

    Toronto, ON, Canada Viscor Full time

    Head quartered in Toronto, Canada, Leviton Lighting Canada, a business unit of Leviton Manufacturing has been operating in Canada for over 70 years. Our business is growing and we are searching for a talented individual to join our team of sales, marketing and lighting specialists. We offer a supportive work environment, competitive salary, complete with...

  • Senior Marketing Manager, Strategic Planning

    2 weeks ago

    Toronto, ON, Canada EightSix Network Inc Full time

    Senior Marketing Manager, Strategic Planning Part Time / Full Time Senior Marketing Manager, Strategic Planning Marketers on Demand is searching for a key individual to join our client’s team as a Senior Marketing Manager, Strategic Planning. Come and contribute to their strategic marketing plan and oversee the execution of their annual initiatives!...

  • Senior Showroom Sales Representative

    3 weeks ago

    Milton, ON, Canada Cardinal Senior Benefits Full time

    Come join our growing life insurance company. We are currently seeking outside sales representatives to join our final expense division! Our company provides seniors with the most well rounded insurance products on the market. We have helped tens of thousands of seniors and have experienced a 100% plus growth rate year over year. Our outside sales...

  • Senior Manager, Creative Marketing Management

    4 days ago

    Toronto, ON, Canada Isarta Full time

    Head quartered in Toronto, Canada, Leviton Lighting Canada, a business unit of Leviton Manufacturing has been operating in Canada for over 70 years. Our business is growing and we are searching for a talented individual to join our team of sales, marketing and lighting specialists. We offer a supportive work environment, competitive salary, complete with...

  • Senior Marketing Manager

    1 week ago

    Toronto, ON, Canada EightSix Network Inc Full time

    A client is seeking a highly skilled and dynamic Director of Marketing to lead thier marketing efforts and drive the strategic direction of the brand and its position in the industry as marketing technology specialist. The ideal candidate will have a proven track record of developing and implementing successful marketing strategies within the travel,...

  • HR Manager

    2 weeks ago

    Toronto, ON, Canada ent! Marketing Full time

    Marketing – HR Manager & Office Support &##MARKETING, the trendsetter in branded entertainment since 2011, crafts unforgettable end-to-end experiences in music, sports, food, and cinema. We're pioneering the way brands engage with audiences, creating meaningful connections that leave a lasting impact. Join our innovative team and be part of shaping the...

  • Marketing Assistant/ Digital Marketing/ Website

    3 weeks ago

    Windsor, ON, Canada Jewish Community Center Association Full time

    Provide creative direction and support in the areas of marketing, publicity, branding, retention, and miscellaneous design project management. Develops continental strategies to build brand identity across all agency programs. Works closely building brand identity with social media advertising companies. # Graphic Design - Designs, creates, and lays out...

  • Senior Manager of Product Marketing

    3 weeks ago

    Toronto, ON, Canada Studysslc Full time

    Join the vibrant community at Sprott Shaw Language College and VIC Vancouver International College, where we offer a diverse array of programs across Vancouver, Toronto, and Victoria, catering to English language enthusiasts from across the globe. We are proud affiliates of Sprott Shaw College, under the broader umbrella of Global Education Communities Corp,...

  • Senior Business Development Manager

    3 weeks ago

    Waterloo, ON, Canada Xeim - Excellence in marketing Full time

    Job Title: Senior Business Development Manager This position sits within the XEIM division of Centaur Media. Xeim exists to achieve excellence in digital, marketing, influence and creativity. Our name is derived from excellence in marketing and brings together our unrivalled portfolio of market-leading brands who are some of the most recognizable names...

  • Senior Manager, Marketing Operations

    1 week ago

    Toronto, ON, Canada Knix Full time

    Join our dynamic team at Knix as a Senior Manager, Marketing Operations, where you'll play a pivotal role in driving the success of our marketing initiatives. We are seeking a highly organized and analytical individual with strong critical thinking skills and expertise in quantitative analysis. As a key leader in our marketing department, you will...

  • Senior Manager, Creative Marketing Management

    1 week ago

    Toronto, ON, Canada EightSix Network Inc Full time

    A client is seeking a highly skilled and dynamic Director of Marketing to lead thier marketing efforts and drive the strategic direction of the brand and its position in the industry as marketing technology specialist. The ideal candidate will have a proven track record of developing and implementing successful marketing strategies within the travel, hotel,...

  • Field Marketing

    3 weeks ago

    Ottawa, ON, Canada Lucent Marketing Group Full time

    We are actively holding interviews for candidates looking to jumpstart their careers in the marketing industry as a Field Marketing & Sales Representative. This is a new position opening that would report directly to the Senior Client Account Manager. We are beyond thrilled to have the opportunity to work with one of the most well-known...

  • Senior Product Marketing Manager

    4 weeks ago

    Toronto, ON, Canada Floatcard Full time

    About Float Float is one of Canada’s fastest growing companies and Top Startups , serving Canadian businesses with our innovative smart corporate card and spend management solution. Float’s team is customer-obsessed, passionate, vibrant, and entrepreneurial, and includes executives from Uber, Shopify, Ritual, and many other incredible tech companies!...

  • Finance Manager

    3 days ago

    Brampton, ON, Canada Dearest Home Senior Care Full time

    Caregivers provide a variety of non-medical professional home care services that allow seniors to remain safely in their dearest homes. These services generally fall under five categories: Companionship Care – Engaging in conversation, planning a daily schedule, and caring companionship Home Duties Care – Meal Preparation, Housekeeping, Groceries...

  • Senior Market Access Manager

    5 days ago

    Toronto, ON, Canada Lock Search Group Full time

    Our client, a multinational pharmaceutical company, is seeking a Senior Market Access Manager to join their team in the Greater Toronto Area. This is a unique opportunity to develop a new business unit in the Rare Disease space and contribute to exponential growth in both revenue and personnel. You will focus on a new therapeutic area that will reshape the...

  • Senior Manager Marketing Operations | Remote

    1 week ago

    Toronto, ON, Canada Knix Full time

    Join our dynamic team at Knix as a Senior Manager, Marketing Operations, where you'll play a pivotal role in driving the success of our marketing initiatives. We are seeking a highly organized and analytical individual with strong critical thinking skills and expertise in quantitative analysis. As a key leader in our marketing department, you will oversee...