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The Digital Marketing Specialist is responsible for delivering and implementing various marketing strategies and initiatives to enhance Testforce’s brand recognition and increase Testforce’s presence in the test and measurement industry. The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. ResponsibilitiesGrow our online presence.Design, update, and maintain websites and content management systems.Work collaboratively with marketing team and multiple business units to create sough-after content that adds value for our suppliers and customers.Maintain compelling content that will engage our customers and drive sales leads. Assist in preparation and organization of seminars, workshops, trade shows and other events. Develop cross- media advertising that incorporate strong analytical measurement capability.Write compelling and high-quality website ecommerce content, including page descriptions and product descriptions.Collaborate with the marketing team to ensure content on our website is accurate and up to date.Update content and website links for maximum optimization and search engine rankings. Conduct keyword research for organic and paid content.Evaluate website/campaign analytics to assess KPI’s, identify end-user patterns and make recommendations to continually improve website/campaign effectiveness. Develop optimization strategies that increase the company’s search engine results rankings. QualificationsUniversity degree or college diploma in marketing or communication (preference given to those with specializations in web development, digital marketing, public relations, e-commerce or related discipline). Knowledge of HTML, website content management systems (Magento), Search Engine Optimization and shopping engines. Knowledge of SEO tools like SEMrush, Moz. Knowledge of Customer Relationship Management (CRM) programs and social media tools including Twitter, LinkedIn and Facebook. Experience with marketing automation platforms such as Act-On.
