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Community & Content Strategist
3 months ago
REPORTS TO: Head of MarketingDIVISION / DEPARTMENT: MarketingLOCATION: Virtual Office with quarterly company team meetings in Toronto WHO WE ARE: We’re the team of motivated, curious, and dedicated individuals behind Agility: the easy-to-use CMS with ridiculously good support. We are helpful, unpretentious, and playful; work hard, play hard as they say. Our premium content management system gives enterprises the best of both worlds. It removes the technical restrictions that slow down development teams and gives content creators more autonomy to get things done faster. It’s the modern content platform for websites, apps, and other digital properties.With our roots in technology services and consulting, prioritizing our clients’ success is in our DNA. We are committed to continuous improvement, regularly leveraging feedback to enhance our product and deliver outstanding service.WHO WE’RE LOOKING FOR:As the next step in building our marketing department, we are looking for an individual contributor to assume ownership of our digital presence. This person will be responsible for creating awareness of Agility CMS and engaging prospects and customers throughout various digital channels. They will accomplish this by focusing on content creation and participation in relevant online discussions, with the ultimate goal of driving new business. We’re looking for someone who is both social media savvy and scrappy. Someone who enjoys jumping into the comments section (and DMs if necessary) and mixing it up as a representative of the brand. The right individual must also have impeccable writing skills as they will be crafting copy for emails, web pages, social media posts, and more. We’re a small team, so we’re looking for a self-starter who can make progress on projects and goals with no need for micromanagement. Someone who can work with their manager (the Head of Marketing), understand the strategy and goals, and run with a plan and execution to accomplish those goals.A self-motivated, inquisitive go-getter, the ideal person for this role is comfortable saying, “I don’t know, but let me do some research and get back to you” when confronted with a problem they don’t know the answer to. They embody the spirit of Rowan in Elbert Hubbard’s 1899 essay, “A Message to Garcia”, and simply get things done. They like taking on challenges and enjoy reaping the rewards that come with accomplishing their goals such as personal, professional, and company growth. WHAT’S IN IT FOR YOU:This role represents the unique opportunity to be a founding member of a marketing department that is shaping the Agility CMS brand. You will have direct input into the brand’s strategy, tone of voice, personality and more. You will not be put in a box but rewarded for bringing ideas to the table as well as working hard and never leaving a problem unsolved. Your growth potential in this role will be limitless. You will work directly with a marketing leader who brings over 17 years of experience and a digitally-focused mindset to the table. As you help the brand grow, you will be first in line to expand your responsibilities and your role as you grow your career. You will work in the most widely used social media and digital communities, perfecting your knowledge of them and honing the valuable skills of utilizing them to drive business. What you will get out of this role will be largely defined by you. There is a lot to do, and for the right person, there is a lot to be gained.RESPONSIBILITIES:Community ManagementRepresent Agility in digital communities such as social media channels, forums, Reddit, etc. The members of these communities range from Agility’s partners to developers and more; the person in this role will need to leverage internal sources of knowledge to credibly engage these communities (see "Cross-Departmental Coordination” section below)Monitor discussions on those channels which relate to content management in general as well as CMSs themselves and proactively engage, comment, etcInitiate conversations on topics which Agility can speak to with authority and which help grow awareness of the Agility brand as a subject matter expert Content Creation & CurationSeek out blogs, publications, influencers, etc which create content about CMSs and engage them in order to have Agility mentioned, reviewed, or included in any content Write short form blog content to be used on agilitycms.com as well as social media content on relevant topics, leveraging internal subject matter experts as requiredWrite email and website copy as well as SEO page titles, descriptions, etcWork with external partners (agency, third party writer, etc) to manage the creation of longer form blog articlesSocial Media & Digital ProfilesManage Agility’s social media channels utilizing a content calendar to plan, create, and post content on a regular scheduleTogether with the customer experience team, respond to any reviews, ratings, etcMaintain Agility's 3rd party profiles such as Google Business Profile, G2, and othersProvide reporting on the performance of all social media and digital channels on a monthly basis with a focus on KPIs that directly impact the business such as clicks to the website and MQLsCross-Departmental CoordinationWork closely with the Development Team to understand the product and provide valuable input during community engagement (as detailed above)Understand ongoing feedback from customers and align with the Customer Experience Team on what updates, changes, and new features are addressing customer needs. Amplify these updates to the wider community of prospectsRegularly work with the Sales Team to understand feedback during the sales process in order to learn from it and adjust our messaging where necessaryQUALIFICATIONS:Post-secondary degree in Digital Media, Business, Marketing, Public Relations, or Communications 7+ years of referenceable hands-on experience in marketing, social media, or content creation/management for a B2B SaaS software or technology company, with proven ability to consistently deliver strong measurable results Exceptional written and verbal communication skills A track record of writing effective blog posts, social media posts, web pages, etcExperience using generative AI for brainstorming and creating foundations for contentExperience managing a company’s social media accounts including posting content on the brand’s behalf, commenting, and engaging prospectsSocial listening experience is a plusFamiliarity with and previous corporate use of forums such as Reddit where specialized communities exist and interact (eg. r/webdev)Proven ability to understand a technically complex product or service offering and produce messaging that effectively communicates unique value in a non-complicated wayA strong grasp of strategic planning which helps create and execute community engagement strategies, aligning them with the organization's larger business goalsProven experience in liaising with internal subject matter experts in order to gather information and transform it into external facing contentAbility to utilize analytical tools to gauge community sentiment, monitor trends, and optimize ongoing strategiesExcellent time management and organization skills with the ability to manage multiple projects and responsibilities to achieve measurable results on time Enjoy working and executing in a fast paced, innovative, and energizing environment Ability to build trusting relationships with co-workers and prospects while living our core values day to day
