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Partnerships Marketing Manager

1 month ago

Canada Aviron Full time

Aviron , a standout Y-Combinator-backed company, transforms fitness through its innovative game-based workout equipment, pioneering the future of fitness entertainment. Y-Combinator, renowned for nurturing groundbreaking startups like Airbnb, Dropbox, and Instacart, has been instrumental in Aviron's journey. With an infusion of $23.5M USD in funding, we've been experiencing exponential double digit growth annually since our inception.

Founded on the principle of making fitness engaging through advanced gamification technology, Aviron is more than just a product; it's a vision to revolutionize how our community stays motivated. Our unique approach combines the enjoyment of gaming with the benefits of exercise, crafting an experience that's fun, effective and even addictive.

We invite you to explore our community and witness the impact of Aviron firsthand.

Aviron is right for you if

  • You’re looking for a role that prioritizes personal and professional growth
  • You're looking for a flat organization with friendly people that values merit (i.e. good work)
  • You're self-motivated and produce amazing work
  • You’re not down with office politics
  • You want to own your work, start to finish
  • You want to be provided with ample support and resources (i.e. budget) to complete said work
  • You are looking to make an impact and see your work drive growth

About the Role:

Aviron is seeking an experienced and strategic self starter to join our high-performing team as the Partnerships expert on the block.

As part of the Marketing team, you will play a crucial role in expanding our brand presence and customer base through influencer, affiliate and strategic partnerships, with a primary focus of building partnerships with non-traditional influencers i.e. experts and creators - on Instagram and YouTube.

Reporting directly to the CMO/cofounder, you will be tasked with overseeing our existing affiliate channel partnerships, while building the targeting strategy, recruiting and onboarding new influencers across primarily Instagram and Youtube, from the ground up. You will also be supporting the CMO in building strategic partnerships.

If this all sounds like “yep, I’ve done that and I can do it again”, we invite you to join us.

Responsibilities:

Influencer Engagement

  • Support the CMO and Head of Growth with developing the GTM partnership strategy and planning on a quarterly basis
  • Build repeatable, scalable processes for prospecting and recruiting influencers; using creative techniques driven by previous experience
  • Build targeting strategy and lists, recruit new partners, affiliates, and influencers across primarily Instagram and YouTube
  • Build and nurture strong relationships with existing partners, providing them with the necessary resources, support, and guidance to maximize their performance
  • Oversee and guide the Affiliate Manager’s efforts across the current influencer marketing platform, Shareasale
  • Develop compensation structures to optimize the ROI of affiliates; get creative in developing programs and incentives to win and incent affiliates
  • Monitor and analyze affiliate and influencer performance, track key metrics against goals, and provide regular reports to optimize ROI
  • Perform competitive analysis and find opportunities and stay current on the latest news and trends across the industry
  • Collaborate with the Creative team when needed to create engaging affiliate and influencer materials, fact sheets, landing pages, and emails
  • Support the CMO across the strategic partnership process including research, planning, and onboarding

Key Qualifications and Experience:

  • Experience: Minimum 3 years in influencer marketing, demonstrating the ability to identify and engage influencers of various sizes, and proven success in activating influencer partnerships to improve revenue
  • Educational Background: Bachelor's degree in business, marketing, or a related field
  • Project Management: Ability to manage multiple detail-oriented assignments while keeping sight of overarching objectives.
  • Affiliate Program Expertise: Prior experience building, implementing, and scaling B2C affiliate programs. Familiarity with platforms like Upfluence, ShareASale, and Aspire is preferred
  • Platform Proficiency: Expertise on Instagram is essential, with some experience on YouTube. TikTok is considered a plus
  • Data-Driven Approach: Analytical mindset with expertise in marketing tools like Excel, GA4 and a knack for defining goals and tracking performance
  • Leadership: Strong leadership, strategic thinking, and critical decision-making skills to expand the scope of the position's responsibilities
  • Communication: Exceptional written and verbal communication skills for both internal and external stakeholders, including creators, agencies, and managers
  • Entrepreneurial Mindset: High accountability and ownership with attention to excellence. Desire to work in a high-growth and fast-moving company with high expectations
  • Tech start-up experience is preferred

What we offer:

  • $5,000 annual education allowance. Because we care about your development and professional growth
  • Unlimited Essential Days. Vacation days should be for just that, vacation. That’s why we have paid essential days to use for those crappy unforeseen events
  • Employee Stock Ownership Plan. We are all owners of the business and want all our employees to have a piece of the pie
  • Annual discretionary bonus. So all our employees can reap the rewards of a successful year and hard work
  • Free rower. Row along with the Aviron community
  • Team on-sites. We know remote work can feel, well, remote. That’s why we get our team together in our Toronto office 3x a year
  • 100% employer paid benefits. Improving the health and happiness of our employees
  • All the best tech. An apple laptop and a big ass screen


Aviron is an equal opportunity employer. We provide a safe and inspiring workplace where everyone is accepted and has the opportunity to grow with us. If you require any accommodations, please let us know.

#J-18808-Ljbffr

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