Broadcast Content Management Lead

Found in: Jooble CA O C2 - 6 days ago

Toronto ON, Canada Radio Canada International Full time

Integrated Account Lead, Media Solution (English Services) (Telework/Hybrid) page is loaded Integrated Account Lead, Media Solution (English Services) (Telework/Hybrid)
Apply locations Toronto, ON time type Full time posted on Posted 7 Days Ago job requisition id JR00001000 Position Title:
Integrated Account Lead, Media Solution (English Services) (Telework/Hybrid) Status of Employment:
Permanent Position Language Requirement:
Language Skills:
Work at CBC/Radio-Canada
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.
The Media Solutions Group is looking for a Multi-Platform Integrated Account Lead with a focus on digital. The Integrated Account Lead will be responsible for generating, leading, and participating in the planning and execution of high-level broadcast and digital sales strategies. This role requires demonstrated experience and senior-level client-based relationships to successfully negotiate and sell-through broadcast and digital media and innovative custom content programs using CBC/Radio-Canada broadcast and digital assets including Social, Native, and Podcasts, through the combined sale of broadcast and digital inventory (both English and French) via direct and programmatic channels (digital only).

 
Partner with marketing to develop custom marketing solutions including branded content strategies in support of revenue generation and client objectives.
Lead and collaborate on all sales initiatives through agency based proposals, direct-to-client and new business acquisitions to ensure combined achievement of revenue targets across English and French assets.
Develop creative strategies around the business to meet targets and maximize revenue.
Build relationships with industry associations and represent CBC/Radio-Canada at Media Events.
Well-versed in digital platforms and emerging technology including programmatic trading, podcasting, native, and social.
 
Client Management
Responsible for all aspects of managing advertising sales accounts including the development of broadcast and digital solutions, campaign creation, presenting, negotiating, and closing sales opportunities with existing and new clients to build revenue.
Responsible for managing the client relationship and overseeing the day-to-day strategic business execution.
Create and manage sales plans and tactics while providing necessary weekly, monthly, and quarterly reporting and forecasting.
Strategic Analysis
Maintain up-to-date information related to market changes, the competitive landscape, trends, and movements to effectively manage sales territory.
Develop and maintain client profiles, contact updates, and historical buying data.
A minimum of five years’ digital experience in a sales or sales related role in a media environment. Broadcast sales experience is an asset.
Excellent knowledge of the Canadian media landscape and CBC offerings in both French and English media including the innovative marketing solutions that drive higher-margin sales.
Bilingualism (English and French) is an asset.
Knowledge of Microsoft Office Suite is required. Knowledge of Google Workspace is an asset.
Ability to stay abreast of a rapidly evolving media environment and the opportunities rapidly evolving technology creates for clients, and develop solutions that work for clients and take advantage of the CBC’s unique mix of content assets.
Ability to present these solutions in a way that engages busy executives and motivates them to purchase.
Must be comfortable with ambiguity in developing plans and future strategies while also adhering to corporate policies in conducting business.
Candidates may be subject to skills and knowledge testing.
Candidates may be subject to skills and knowledge testing.

 
CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website . We also invite you to take a look at our policy on conflicts of interest . Broadcast Centre 205 Wellington St. Full time Similar Jobs (3)
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locations Toronto, ON time type Full time posted on Posted 10 Days Ago Please note that the language you are currently using to browse this site will become the base language for your account. This will include all CBC/Radio-Canada correspondence and documentation that may be sent to you from the CBC/Radio-Canada Talent Acquisition team. It is not possible to change your selection once the account has been created.
At CBC/Radio-Canada , we create content that informs, entertains and connects Canadians on multiple platforms.

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