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Marketing Coordinator

2 months ago

Montréal QC, Canada Castle Hall Full time

COMPANY DESCRIPTION Castle Hall Diligence is a leading specialist in operational, investment risk, ESG and cybersecurity due diligence of alternative and traditional asset managers. With a rapidly growing team of 100, Castle Hall has become the largest, dedicated due diligence organization worldwide, operating from offices in Montréal and Halifax, Canada; Abu Dhabi, UAE; Manila, Philippines; Prague, Czech Republic, and Sydney, Australia. Castle Hall’s core competitive advantage is DiligenceHub, our proprietary online diligence platform, which has helped our clients review diligence across more than 6,000 fund entities.More information about our company can be found at Hall is seeking a results-driven Marketing Coordinator to join our Montreal team. The ideal candidate will execute various marketing initiatives, working closely with the firm’s external marketing agency, the Chief Executive Officer and the Chief Revenue Officer to drive brand growth and revenue. If you are passionate about marketing and enjoy collaborating with cross-functional teams, we would love to hear from you.RESPONSIBILITIESHubSpot OwnershipMonitor and track all inbound inquiries, ensuring they are promptly routed to the appropriate investor or manager sales team for timely follow-up and engagement.Maintain mailing and contact lists to ensure accuracy and segmentation, enabling targeted and personalized communication strategies.Prepare and distribute send mailers and blog posts,ensuring that content reaches the appropriate audience at the right time to maximize engagement and conversion rates.Regularly update and refresh website content using HubSpot templates, ensuring the site remains current, engaging, and aligned with branding and marketing objectives.Create compelling and effective CTA pages that drive conversions.Manage content in the Hubspot help center, including creation of user education videos.Continuously analyze website performance and user behavior to recommend and execute changes using HubSpot, optimizing the site for better user experience, SEO, and conversion rates.Make recommendation changes and constant updates to our website using HubSpot templates.Graphic design Create and update high-quality visual content that aligns with the company’s branding and aesthetic guidelines.Create visually compelling and impactful pitch decks, presentations, and one- or two-page documents using standard graphic design templates.Ensure consistency in design while tailoring content to meet specific objectives and audience needs.Collaborate with stakeholders to incorporate feedback and new information into these presentations in a timely manner.Support generation of video content across the firm’s various distribution channels.Social Media Platforms Support Castle Hall’s marketing efforts across LinkedIn and other key social media platforms.Strategize and coordinate campaigns, monitor performance metrics, and optimize our presence to ensure maximum engagement and reach.DESIRED SKILLS AND EXPERIENCEBachelor’s degree in finance, marketing, business administration or a related field.Minimum 3 years of experience in a marketing role.Proficiency in digital marketing tools and platforms.Strong understanding of branding and positioning.Excellent communication and interpersonal skills.Analytical mindset and data-driven approach.Experience with graphic design and content creation.Proficiency in Adobe Creative Cloud suite (notably InDesign and Premiere Pro).Adaptability and flexibility.Strong time management and organizational skills.Autonomy and ability to work with deadlines.Warm, energetic and engaging personality.Experience in the financial services sector is beneficial but not required.HubSpot certification is beneficial but not required.WHAT WE OFFER An opportunity to be a part of a highly successful and growing organization.An opportunity to work in a highly diversified and fast-paced global business in the financial industry.Ample opportunities for growth & advancement.Excellent working conditions in a dynamic work environment, including a hybrid working arrangement.Benefits plan including a healthcare spending account and health and dental coverage.Online wellness portal free to all employees (including fitness, nutrition, meditation and much more).Competitive compensation package, including paid vacation days and additional bonus days off during summer holidays.Learning and Development reimbursements for relevant designations.Pension plan with increasing contribution matching based on tenure.Dynamic team with optional after-work activities (5-7, lunches, dinners, rock climbing, running, and soccer).Castle Hall Diligence is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.