STAGE-Chargé(e) marketing digital-Marketing Automation
4 weeks ago
We have been honored with recognitions such as Waterstone Canada's Most Admired Corporate Cultures, the 2022 Report on Business Women Lead Here, Report on Business for Canada's Top Growing Companies and TSX30 as one of the best performing companies on the TSX. We're seeking a Marketing Specialist, Digital Lifecycle Marketing to join our expanding team. In this role, you'll spearhead multi-channel campaigns (email, SMS, push notifications), collaborating closely with stakeholders and vendors to craft top-tier digital lifecycle and direct marketing initiatives. Leading all facets of direct marketing - from planning and deployment to optimization and performance analysis - you'll ensure that goeasy brands are safeguarded and delivered through a world-class customer experience.
Manage and execute day-to-day email, SMS, and push notification marketing activities, including campaign setup, scheduling, testing, tagging, and deployment of various types of campaigns and journeys.
Create monthly and weekly campaign calendars, drive content optimizations, and deliver results to targets and forecasts.
Provide domain expertise and act as the point person for our marketing automation platform, Salesforce Marketing Cloud (SFMC), ensuring adherence to email, SMS, and push notification marketing automation best practices.
Understand list segmentation and support the design and execution of segmentation and content personalization strategies.
Collaborate with internal stakeholders such as Marketing, Sales, Data, and IT to ensure alignment on business needs and requirements.
Troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of campaign execution inside SFMC, as required.
3+ years of digital marketing experience with a focus on email deployments.
~ 3+ years of experience in roles involving analysis of quantitative and qualitative data to derive insights for testing various methods and tactics in collaboration with integrated marketing teams across diverse digital ecosystems.
~ Proficiency in Salesforce Marketing Cloud, Google Analytics, and Datorama.
~ Knowledge of data architecture and connected data strategy, particularly in databases, data warehouses, and data lakes, is a plus.
~ Understanding of SQL queries, databases, and CASL.
~ Strong expertise in data analytics, translating marketing and business KPIs into actionable plans and strategies that drive growth and ROI.
~ Experience working collaboratively across various departments, including IT, Marketing, Product, Operations, and Customer Experience.
We offer a Flexible Work Program that provides you the ability to work three days onsite per week, between our Mississauga and downtown Toronto office.
Employee discounts on furniture, electronics, and appliances.
Enjoy company-paid volunteer days to give back to the community.
Access 24/7 healthcare with Virtual Doctor Appointments.
Personalize your benefits with a flexible modular benefits package.
Stay fit and energized with exclusive access to our on-site private gym at our head office.
Internal development training programs and platforms including job-specific training, career coaching, leadership excellence, mentorship, and many others.
Enjoy a state-of-the-art office space with perks like a games room, a healthy snack program, a fitness studio, free gated parking, and more
Diversity, Inclusion, and Equal Opportunity Employment:
As an equal opportunity employer, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire. Service rating
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