Strategic Operations

3 weeks ago

Toronto ON, Canada Jooble Full time

We are promoting this job opportunity as provided by a third party, the employer. In case of your interest in this job opportunity and for more details please click on "Apply" button below, which will take you to the employer's website Optimi is a cutting-edge functional mushroom supplement company that is revolutionizing the industry with our premium formulations, made from the highest quality fruiting body mushrooms. Our mission is to make functional mushrooms accessible to all, and to help our customers achieve optimal health and wellness through the power of nature. Purpose We are looking for a Strategic Operations & Marketing Specialist to join the Optimi team. In this dynamic role, you will drive digital marketing initiatives, manage our direct-to-consumer website, oversee order fulfillment, coordinating shipments to major partners like Amazon in Canada and the USA, and supporting with inventory management. This role demands a versatile professional who excels in both strategic marketing and operational efficiency to boost our brand's visibility and ensure seamless customer interactions. Accountability and Duties Duties As a key member of the Sales & Marketing team, the Strategic Operations & Marketing Specialist is a purpose-driven problem solver with an ethical do-anything approach to making the overall vision of the company come to life. An overview of the daily duties of the Strategic Operations & Marketing Specialist is as follows: SALES & MARKETING SUPPORT (60%)
Digital Marketing Strategy: Develop and implement strategies for digital marketing to boost the site's visibility and customer acquisition. This includes SEO, email marketing, content creation, and social media management.
Website Management & Optimization: Oversee the DTC website, ensuring user- friendly design, updated content, and optimization for conversions and sales.
Establish and maintain high standards for customer interaction, ensuring timely and effective communication through various channels (email, chat, social media).
Data Analysis & Reporting: Track and analyze website and campaign performance metrics to inform strategies and report on ROI.
Working within CANVA program and external Graphic Designer as needed to creating marketing materials as follows: requests from broker, tech sheets, sell sheets, marketing resources as needed.
Project manage portfolio & pricelist updates for the brand.
Project Management
Project managing timelines and deadlines you will work proactively to prioritize and help make the process as efficient as possible, communicating effectively to team throughout.
STRATEGIC OPERATIONS (40%) Management Of Direct-to-consumer Website & Customer Support
Oversee the company website to ensure a positive customer experience.
Interface with 3rd party web developers and design teams to ensure quality and implementation of new ideas and strategies.
Inventory & Production
Work with GM & Controller in effectively managing the inventory management & fulfillment process.
Manage offsite storage locker & inventory control.
Arrange customs clearance, shipping and delivery product samples/POS to distributors & USA.
Tradeshows & Events: Work closely with the Sales & Project Director to coordinate all industry tradeshows and events. (3 – 5 years’ experience working with project management, marketing, sales and CPG brand preferred
Must be highly organized and display excellent motivation & able to self-manage your day.
Highly adaptable to change and you’re ready to jump in and help where needed, self- motivated and able to work independently within an ambiguous & entrepreneurial environment. Strong computer skills in MS Office with excellent written and verbal communication skills
Creative with the ability to construct presentations, emails, and various marketing tools.
Hybrid working environment (in Gastown office in Vancouver 2-4 days/week)
Job Type: Full-time Pay: From $65,000.Dental care
On-site parking
Monday to Friday

Work Location: In person Original job Strategic Operations / Marketing Specialist posted on GrabJobs .

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