Senior Marketing Manager

3 weeks ago

Mississauga ON, Canada Candy Funhouse Full time

Position: Senior Marketing Manager

Location: Mississauga, In-person

Company Overview:

Candy Funhouse is the leading online candy retailer with over 5 million followers on social media It is where pop culture and candy collide We focus on media and content creation, which brings together the sweetest candies and latest pop culture trends. Our team is dedicated to creating a vibrant and fun atmosphere that merges the love of candy and entertainment. With over 3000 different items, we are sure to have the candy you grew up on, the ones you love today, and the candy you have yet to discover. At Candy Funhouse, we are passionate about candy, pop culture, and bringing people together Candy Funhouse is all about creating a fun experience that incorporates happiness, nostalgia, and pop culture. Passion is key It all begins with outstanding talent; it all begins with YOU

Job Overview:

We are seeking an experienced and strategic Senior Marketing Manager to lead our marketing team and drive our brand forward. In this role, you will be responsible for developing and executing comprehensive marketing strategies that align with our business objectives and promote growth. You will work closely with cross-functional teams, including social media, product, sales, and customer service, to ensure our marketing initiatives are impactful and effective.

Key Responsibilities:

Develop, implement, and manage comprehensive marketing strategies and campaigns to drive brand awareness, customer acquisition, and revenue growth. Collaborate closely with the executive team to bring their vision to life through innovative solutions and strategic implementation. Lead and mentor a team of marketing professionals, fostering a collaborative and results-driven environment. Conduct market research and analyze trends to identify opportunities for growth and improvement. Oversee the creation of marketing content, including digital campaigns, social media, email, and traditional advertising. Manage the marketing budget and allocate resources effectively for maximum impact. Collaborate with sales, product development, and other departments to ensure marketing strategies align with overall business goals. Monitor and evaluate the performance of marketing campaigns and initiatives, adjusting strategies as needed to achieve optimal results. Build and maintain strong relationships with external partners, agencies, and vendors. Stay up-to-date with industry trends and best practices to continuously improve marketing efforts. Represent the company at industry events and conferences as needed.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field; MBA preferred. 5+ years of experience in marketing, with a focus on strategy development and execution. Proven track record of success in leading and managing marketing teams. Strong knowledge of digital marketing channels, including social media, email, and SEO. Excellent communication, leadership, and interpersonal skills. Analytical mindset with the ability to interpret data and make data-driven decisions. Ability to work effectively in a fast-paced, dynamic environment. Strong project management skills and attention to detail. #J-18808-Ljbffr

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