VP of Marketing

4 weeks ago


Toronto ON, Canada Workplace Options Full time

Through our customized programs, and comprehensive global network of credentialed providers and professionals, we support individuals to become healthier, happier and more productive both personally and professionally. Trusted by 51% of Fortune 500 companies, we deliver high quality care digitally and in-person to over 75 million individuals across 116,000 organizations in more than 200 countries and territories. Vice President of Global Marketing
Location: Toronto, Canada - Hybrid - open to remote
The VP of Global Marketing will possess a unique blend of business, financial, leadership and functional competencies and is accountable for the promotion and growth of the Workplace Option brand, awareness and reputation in the global market. The VP of Global Marketing works in partnership with other key functional roles such as Sales and Account Management and will be responsible for effectively deploying enterprise marketing resources to drive demonstrable results aimed at revenue growth, reputation, brand awareness and product positioning.
Reporting to the Chief Operating Officer the VP of Global Marketing will be a critical partner for the Chief Executive Officer and the Chief Revenue Officer.
This position is responsible for initiation, management and oversight of Workplace Options projects and activities related to:
Creating an enterprise value position, brand story and narrative.
Enabling sales and account management (Global).
Building, Maintaining and Utilizing a thought leadership platform.
Leading the implementation of marketing campaigns – strategically/tactically – that meet business objectives and drive leads.
Driving B2B marketing including digital marketing and materials.
Marketing to and acquiring consumers on behalf of our clients and resellers.
Managing the WPO brand, reputation and public relations.
Designing and Maintaining our Web presence.
Supporting client-specific marketing requirements.
Expanding WPO’s capabilities in product marketing, market strategy and market research.
Beyond the areas of content expertise, the VP of Global Marketing will be provide overall leadership in the following areas:
Managing a diverse team of individuals, located in several markets around the globe, who have skills in line with the activities outlined above.
Working together with the leadership team to align marketing strategy, activity and resource assignment with organizational and departmental goals.
Minimum of a bachelor’s degree, preferably in Business, Communications, Marketing or related field.
At least 7-10 years of experience developing strategic marketing campaigns, collateral and communications.
Demonstrated experience creating and editing engaging and persuasive content in multiple formats for various audiences.
Experience and capability to expand our capabilities in product marketing, market strategy and market research.
A value-driven mindset to demonstrate the value of our marketing strategy and key tactics.
Experience with Adobe Creative Cloud.
Ability to successfully meet deadlines and manage multiple concurrent projects.
Paid Time Off, Life Insurance, Employer Pension Contribution, Travel Reimbursement, Extended healthcare, dental and vision benefits, Life insurance, AD&D and Long-term disability insurance, Training/tuition reimbursement, Gym Reimbursement, Wellness rewards, Access to EAP benefits and all WPO services, Mentorship Program , Employee exchange programme, Comprehensive training provided for this position.
At Workplace Options, we are committed to and are accountable for building a workplace where individuals feel empowered to bring their whole selves to work, free from judgment or fear of discrimination. By embracing and promoting authenticity, we aim to build a vibrant and inclusive community that fosters collaboration, innovation, belonging and personal growth.
For further details about WPO please check out our website and this short video gives a great overview of what we do
Workplace Options collects and processes personal data in accordance with applicable data protection laws.


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