Head of Marketing

3 weeks ago


Montréal QC, Canada Vision Group Full time

Director of Marketing - Brand and Communications
DIRECTOR OF MARKETING - BRAND AND COMMUNICATIONS
Working at Vision Group's head office is working for the North American leader in vision correction. It means being able to concretely contribute to the development of the company and support more than 15 brands and more than 70 clinics across Canada and the United States. You have flexible hours because we recognize the need to balance work with life.
You have a group RRSP with an employer contribution as well as a short-term incentive plan.
You act as an authority and ambassador of Vision Group and its brands, ensuring consistent brand expression both external and internal.
You ensure best practices in marketing and in the development of marketing campaigns (market research, segmentation and targeting strategies).
You work hand-in-hand with the Director of Marketing Technology and Revenue Optimization to dive deep into data and review the effectiveness of advertising/media campaigns and performance in each channel.
Brand management (campaign planning and execution, brand voice and positioning, market research, internal and external sales support, etc.).
Social media marketing, community management and other web-based marketing programs
You oversee a robust team of dedicated and talented individuals who bring everyone’s ideas to life including the in-house creative agency.
You manage PR & communications for Vision Group and all its brands.
A clear view of your assets
You have a bachelor’s degree in marketing or related field (MBA considered an asset).
You have a minimum of 3 years’ experience as a Marketing Director and have strong leadership & management skills.
You have a minimum of 10 years’ experience in marketing & communications and have experience managing more than one brand within a portfolio.
Your experience in advertising agency or direct-to-consumer marketing is an asset.
You are fluent in French and in English, as you will have to communicate with unilingual English-speaking employees in other provinces.



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