Marketing Specialist

3 weeks ago

Vancouver BC, Canada Crisp Media Inc. Full time €65,000

If you're a content marketer fueled by a passion for physical health, this opportunity is tailor-made for you
Our client is a well-recognized health brand in the Vancouver area. Join them as a Senior Content Marketer and fuse your content expertise with your passion for well-being. Lead our dynamic team in crafting compelling narratives and driving impactful campaigns, all while advocating for health and elevating performance. Crisp is seeking a skilled and dynamic Senior Content Marketer to champion our client's story across marketing channels. We're on the lookout for someone with a strategic mindset, creative flair, and leadership skills to drive impactful campaigns, guide our diverse creative team, and ensure brand coherence. As the guardian of our client's brand identity and voice, you'll be instrumental in shaping their narrative and forging meaningful connections with key audiences, including healthcare professionals and consumers.
Develop and maintain a holistic content strategy for our client and associated brands.
Ensure our client’s branding is expressed consistently and effectively across all marketing channels.
Write clear, accurate, and impactful copy for all marketing campaigns and materials, including digital ads, emails, organic social media postings, medical event collateral, etc.
Provide hands-on creative direction on all marketing assets, including brief development and creative review.
In partnership with senior leadership and design team (internal & external), maintain brand guideline documents and ensure those documents meet the needs of internal and external stakeholders.
Manage production of photo shoots, videos, podcasts, and radio ads by contractors and/or external agencies.
Oversee design resources made up of internal full-time employees and external contractors.
Manage external agencies responsible for video production and photography.
Conduct regular market research and analysis to stay informed about industry trends, competitor activities, and customer preferences, integrating findings into content and campaign strategies.
Collaborate cross-functionally with internal teams such as sales, product development, and customer service to align content and campaigns with broader business objectives and ensure consistent messaging throughout the customer journey.
Minimum 5 years of experience in content marketing, brand management, or a related field, with a proven track record of developing and implementing successful content strategies across multiple channels.
Bachelor's degree in marketing, communications, journalism, or equivalent experience.
Prior experience creating content in the healthcare sector, particularly proficiency in simplifying complex scientific concepts in healthcare for consumer understanding, would be an asset.
Experience managing projects or campaigns involving internal and external creative resources, including graphic designers, copywriters, photographers, and videographers.
Proven track record of driving brand consistency across multiple marketing channels and campaigns.
Strong portfolio of written and visual content, including digital ads, email campaigns, social media content, and other marketing collateral.
Familiarity with SEO principles and best practices to optimize content for search engines and audience engagement.
Experience with content management systems (CMS), email marketing platforms, social media platforms, and analytics tools.
Ability to analyze performance metrics and adjust content strategies based on data insights.
Commitment to staying updated on industry trends and best practices in content marketing and brand management.
Our client is a frontrunner in performance health and is well-recognized in the Vancouver area. You'll join a pioneering company dedicated to enhancing lives through managing chronic and acute conditions, and overall wellness. This exciting and well-known brand is rapidly expanding. We implement practical marketing solutions through an accessible fractional leadership model.
Job Types: Full-time, Permanent
Dental care
On-site parking
Monday to Friday

Bachelor's Degree (preferred)

content marketing and brand management: We require our team members to reside in the Vancouver area and work on-site at our head office. * Tell us about your content marketing experience. Have you developed a content marketing strategy?*
Tell us about your leadership experience, including the mix of creative resources (designers, writers, etc) you have worked with. *
What technology have you used as a content marketer? What marketing technology have you used to keep your organized on task?*
Please share your background in creating content within healthcare, scientific, or other technical contexts?*
Please share a link to your portfolio (writing or visual). *
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