Marketing Specialist

4 weeks ago

Vancouver BC, Canada recruitometry Full time

Marketing Specialist

About the Job:

This individual will support various business units, coordinating marketing, advertising, and promotional activities.

Responsibilities:

The Marketing Specialist is a critical player in our marketing efforts, including digital media strategies for the client. Develop an integrated marketing strategy aligned with performance goals for the business units in focus

  • Manage and execute marketing activities in the plan, including the social media program (LinkedIn, Twitter, Facebook, Instagram, YouTube, etc.), digital advertising (Google AdWords, Facebook and/or LinkedIn ads, etc.), multi-media (YouTube), email marketing, websites and other online platforms
  • Monitor marketing activities and report on key performance metrics to align with business goals
  • Implement strategies to improve search engine rankings and optimization for our websites to boost brand awareness
  • Maintain a robust, consistent and coherent brand voice
  • Stay up-to-date with the latest Marketing trends and design technology available
  • Propose and implement ideas for improvement in our marketing strategy to improve overall company performance
  • Participate in company events for social media exposure
Qualifications and Experience:
  • A minimum of 5 years' experience in marketing with proficient knowledge in social media, content marketing, email marketing, search engine marketing and optimization (SEM & SEO)
  • A creative strategist with excellent verbal and written communication skills
  • Ability to manage projects from concept to completion and to multi-task and perform under tight deadlines
  • A passion for visual design with solid knowledge of graphic design tools
  • Proficiency with Adobe Photoshop and InDesign would be an asset (but not required)
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
  • Experience in optimizing landing pages and user funnels
  • Skilled in writing and editing content with attention to detail
  • Experience with website content management systems (e.g., WordPress)
  • Proficiency with standard MS Office applications (Word, Excel, PowerPoint, SharePoint)
  • Excellent planning, organization, and analytical skills
  • Additional qualification in website design or video animation is a plus
  • A self-starter, ideas person and team player who can get things done
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