Medical Analyst

1 month ago


Canada BusBud, Inc. Full time

Busbud is the largest online travel agency specializing in intercity bus and coach travel with the broadest global coverage. Travelling is our passion, and we work hard to offer the most comprehensive network of city-to-city trips. We operate in more than 80 countries and 21,000 cities and offer more than 2,300,000 bus routes. Their mission is to use data to drive qualified traffic, increase brand visibility, and contribute to revenue growth through strategic analysis of our paid search initiatives.
The SEM Analyst is responsible for gathering and analyzing data to drive planning, implementing, and managing our SEM campaigns across various platforms such as Google Ads, Bing Ads, and other relevant networks. This role involves conducting thorough keyword research, crafting compelling ad copy, monitoring campaign performance, and making data-driven optimizations to ensure maximum ROI and achievement of marketing objectives.
Data Analysis: Regularly analyze campaign data to identify trends, opportunities, and areas for improvement. Provide actionable insights to enhance performance.
Plan and execute A/B tests for ad copy, landing pages, and other campaign elements to continuously improve performance.
Competitor Analysis: Stay updated on industry trends, monitor competitor campaigns, and adjust strategies to maintain a competitive edge.
Prepare and present comprehensive performance reports, showcasing key metrics, insights, and recommendations to stakeholders.
Bachelor's degree in Marketing, Advertising, Business, or a related field.
Proficiency in Spanish is a plus.
Data Analysis: Proficiency in using analytics platforms to analyze campaign performance and make data-driven decisions.
A/B Testing: Experience in designing and interpreting A/B tests to optimize campaign elements.
Digital Advertising Platforms: Familiarity with Google Ads, Bing Ads, and other relevant advertising platforms.
Bus Ticket Sales: Driving YOY growth
Quality Score: Improving ad quality and relevancy for better ad placement.
Remote
Free bus tickets, discounted train tickets
Annual sustainability fund & training fund
If you're in Montreal, Busbud has an office in the Mile-end area
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