Senior Manager, Performance Management Operations

3 weeks ago


Toronto ON, Canada Viral Nation Inc. Full time

What You'll Do Here:
Work with Media Buyers to execute targeting strategy by owning audience creation and data orchestration across our tech stack
Conduct comprehensive audits on ad tracking and setup for potential clients to ensure accuracy and effectiveness; develop and implement remediation plans as needed to optimize ad performance and reporting integrity
Implement end-to-end campaign tracking, tagging, and trafficking to ensure accurate measurement of key media performance indicators
Develop and implement a robust and standardized taxonomy across channels
Work cross-functionally with internal stakeholders, paid media, and creative teams to tag, wrap, and traffic campaign assets
Conduct ad hoc analysis and troubleshoot discrepancies or other issues across DSPs and analytics platforms
Create and maintain thorough documentation of ad ops processes and procedures
Assist in Marketing Tech development to support all biddable media campaigns
Generating and analyzing reports via API calls to provide insights and recommendations to stakeholders
What You Need To Have:
~3+ years working in Ad Operations or Media Buying
~ Experience managing a team
~ Experience working across the the Google tech stack (Google Analytics, Looker Studio, Google Tag Manager, AdWords, DV360, SA360, DCM)
~ Experience with Social Media Ad Platforms, pixel implementation, event tracking, audience creation (Meta, Instagram, TikTok, Snapchat)
~ DSP/PMP/DMP Ad-Server setup knowledge
~ Knowledge of mobile app install campaigns (SKAN, MMPs)
~ Strong communication and interpersonal skills

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