Brand Manager

1 week ago


Oakville ON, Canada ACI Brands Inc. Full time

BRAND MANAGER - 6 MONTH CONTRACTJob Description:This Brand Manager, Mass Beauty position is reporting to the Vice President, Marketing & Brand Management. This role actively participates in the conceptualization, development and execution of marketing programs and creative strategies to support various assigned brands in Canada. This position oversees all channels of distribution to drive brand growth and achieve objectives.Management Responsibilities: Develop and implement appropriate strategies by selecting, segmenting and targeting retailers; and promoting products & services for those retailersPlan and execute successful marketing plans and product launches, according to timelines, COG objectives and sales targets Review and react to planogram performance to maximize sales and limit risk for multiple retailersAnalyze feedback and performance of promotional programs in order to maximize Sales potential Work closely with Manager, Space Planning to optimize multiple planograms by retailer and ensure brand objectives are met by retailerManage merchandising updates by retailer including; planogram segmenting, implementation of fixturing and visual focuses in conjunction with brand partners and external suppliersWork closely with sales team to ensure merchandising group has the tools required to execute in-store planogram updatesRespond to opportunities & threats in the marketing environment in a timely fashionInfluence brand strategies by Identifying new product, pricing and packaging trends along with competitive risks to brand partner(s)Understand consumer purchasing behavior and develop strategies based on key insights received from the retailerManage multiple project priorities and timelines to ensure launches are kept on trackReport POS results to management and vendor partner(s) on a weekly or monthly basisProduce accurate reports, status updates, detailed competitive analysis grids, etc.Leverage Industry data to identify strategies for growth and risk Conduct regular competitive studies and market visits and share results with management, brand partners and sales teamsWork closely with regulatory and legal teams to ensure compliance of product specifications Negotiate and work effectively with manufacturers and external suppliers and vendors to ensure timelines and cost objectives are metPreparation of price lists for different retailers Responsible for the internal item creation processPrepare business reviews for management meetings Marketing Responsibilities:Cultivate key initiatives and tactics for overall brand growth; Including plans for advertising, instore, sales promotion & sales managementDevelop and implement tools and strategies for E-Commerce initiativesIdentify opportunities within the brand(s); and plan, develop and lead marketing initiatives, strategies and elements for new launches and seasonal promotions monthly for instore executionRecommend innovative marketing initiatives to increase brand growth and market share Prepare presentations for clients, retailers, management and internal departmentsOn-going preparation of clearance presentations to manage inventory levels of discontinued itemsPreparation of all marketing collateral, brochures, literature, packaging copy, and sales materials Work with Creative department to develop advertising and signage concepts that meet brand guidelinesSource suppliers and place purchase orders for specific marketing initiatives Maintain a record of all advertisements, brochures, price lists, magazines, etc.Finance & Forecasting Responsibilities:Demonstrate strong fiscal responsibility by effectively administering and monitoring sales budgets and inventory to achieve financial objectives and ensure efficient and optimal use of investmentsUnderstand and establish MSRP and pricing structures for assigned brand(s)Monitor, track and process expenses on an ongoing basisAccurately forecast promotional and saleable inventory to ensure inventory level objectives are met Review and revise product forecasts on a monthly basis to maintain adequate inventory levels and maximizing sales opportunitiesMaintain inventory levels to avoid out of stocks while maximizing sales opportunitiesManage discontinuations in-house in conjunction with inventory management Recommend and implement in-store programs to ensure minimum return volumes Lead interaction with purchasing to ensure proper flow of productsCommunications Responsibilities: Develop strong, positive working relationships with global counterparts, external suppliers and vendors from concept to completionCollaborate with various departments through the development and execution of launch plansEstablish regular communication stream and follow-up with all team/project membersLead and attend briefing sessions with cross-functional team members on product reviews, timelines and launch plans to successfully deploy timely launchesRequirements:Bachelor Degree in Marketing is preferredMinimum 2 years previous work experience preferably in CPG, Cosmetics, Health & Beauty, Skincare, Fragrances, or Professional BrandsProficient in MS Office and Adobe SuitesStrong Business-acumenEntrepreneurial SpiritExceptional analytical skills, extremely organized and detail-oriented Outstanding presentation and communication skillsAbility to prioritize, plan and manage multiple projectsCapable working in a fast-paced, collaborative, team-oriented environmentAppreciated previous titles: Brand Manager, Marketing Manager, Product Manager, Category Manager


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