Manager Market Policy

2 days ago

Langley BC, Canada Bimbo Canada Full time

As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. We produce and distribute more than 1,000 products across 18 brands Canadians know and trust, like Dempster's®, Villaggio®, POM®, Bon Matin®, Stonemill®, Natural Bakery®, Takis®, Thomas'®, Little Bites™, Vachon®, Hostess® and more.

In business for more than 110 years, the company operates 15 bakeries and employs approximately 4,000 associates across Canada. Bimbo Canada pursues our goal of creating value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains, retail outlets and foodservice operations across Canada.

Bimbo Canada reaches its 50,000 points of sale through various distribution models, including independently operated Direct to Store (DSD) routes, direct ship from plant, third party distributors, customer warehouse, and others. The Transformation & Sales Optimization office within Bimbo Canada is responsible for the secondary distribution and store-level service aspects of our go to market strategy and is tasked to ensure we bring our products and services to the market in a way that’s targeted to customer segments, value proposition, sales channels, and cost effectiveness, with the objective of ensuring we can consistently exceed the expectations of each customer and achieve our full potential business objectives.

The Go to Market Manager is part of this dynamic team. We are dedicated to supporting Field Sales through project management, innovation, and continuous improvement in distribution, ordering, selling, and merchandising. This role works closely with other team members to problem solve, build and manage processes and tools, facilitate learning, mitigate risk, and enhance productivity. Their guiding principles of lean thinking and respect for others power the skills and tactics to support Bimbo Canada’s strategic objectives of business simplification, transformation, and driving profitable customer growth.

The Go to Market Manager provides leadership and governance around our secondary distribution and store-level service models, with a particular focus on identifying and piloting new opportunities, measuring success, and establishing guidelines and parameters for which models are best applied based on customer and business requirements. He/she conducts ongoing analysis of current and potential distribution models, develops tools to support and guide business decisions in this area, and leads the deployment of strategic initiatives that directly impact results.

Go to Market Distribution & Store-Level Service Models
Works closely with commercial partners to understand product categories, customer segments, business objectives, and competitive landscape. Identifies and evaluates distribution and service opportunities based on these parameters, and with clearly defined value proposition.
develops hypotheses andimplements plans to pilot and test.
Coordinates and aligns the efforts of cross-functional teams involved in the implementation of distribution and service models, including commercial engineering, sales, legal, and business technology.
Monitors and measures the performance of these models and their impact on business results using data and inputs from various sources.
Third-Party Distributor Relationships Identifies and pursues new leads for prospective third-party distributors to expand market reach and improve distribution and service efficiency.
Develops and manages relationships with third-party distributors, including defining scope and terms, and establishing standards for customer service expectations and brand management.
Establishes KPIs and tracks performance of third-party distributors and works closely with them to implement strategies that align to business objectives and customer requirements.
Point of Sale Saturation Manages and tracks Bimbo Canada point of sale saturation against the full potential universe in Canada to ensure optimal market coverage. Leverages external data sources to offer clear insights around the size of the universe and where the opportunities to sell products are.
Analyzes data to identify gaps and opportunities for increasing point of sale saturation. Develops and implements strategies to improve point of sale saturation and maximize market penetration of Bimbo Canada products.
Liaison with Key Accounts Acts as a liaison with the Bimbo Canada key accounts team to develop innovative distribution and service solutions for new and existing customers that are aligned to the specific requirements and expectations of each customer / segment.
Collaborates with the key accounts team to ensure accurate maintenance of required data and insights for ongoing centralization of current systems, solutions, and customer and distributor arrangements in place.
Strategic Project Management, Innovation, & Transformation Offers leadership through project management and process design to drive strategic priorities. Develops a deep understanding of Field Sales and business requirements and identifies opportunities for innovation. Engages with associates and leadership across functions to facilitate the development of creative solutions and tools, and leverages communication and change management tactics to implement work with sustainable results.
Performs complex analyses to evaluate the impact of potential changes and decisions on distribution and service models. Tracks and measures key performance indicators (KPIs) associated with business objectives in this area and provides ongoing updates to senior leadership.
Intermediate to advanced PC proficiency (MS Excel, Power point).
~ Post-secondary degree in business, logistics, or related field is an asset.
~ English essential, with bilingual French an asset.


Proven track record of developing and executing successful distribution and service go to market strategies.
Strong analytical skills and business acumen, with the ability to use various tools and sources to collect, interpret, and present data and insights.
Agile, adaptable, and flexible, with the ability to respond to rapidly changing conditions. Ability to think strategically and effectively tie in business objectives with field level tactics.
Highly organized, with excellent planning and project management experience.
Creative and innovative, with the ability to generate and test new ideas.
We offer training, development, and advancement opportunities within our organization.

Be part of a company that constantly innovates in the food industry. We are one community
We are incredibly proud to announce that Bimbo Canada has been named one of the 2024 Best Places to Work by Canadian HR Reporter (CHRR) and has been recognized as one of Canada’s Most Admired™ Corporate Cultures by Waterstone Human.

  • Manager Market Policy

    8 minutes ago

    Langley, BC, Canada Bimbo Canada Full time

    As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. We produce and distribute more than 1,000 products across 18 brands Canadians know and trust, like Dempster's®, Villaggio®, POM®, Bon Matin®, Stonemill®, Natural Bakery®, Takis®, Thomas'®, Little...

  • Store Manager

    2 months ago

    Langley, Canada Willoughby Market Full time

    Education: Secondary (high) school graduation certificate - Experience: 1 year to less than 2 years - **Work setting**: - Retail business - Supermarket/grocery store - ** Tasks**: - Direct and control daily operations - Evaluate daily operations - Plan and organize daily operations - Manage staff and assign duties - Study market research and trends to...

  • Marketing Manager

    7 days ago

    Langley, Canada The Universal Group Full time

    Are you a Marketing Guru and a Confident Leader who plans ahead? Are you a creative thinker who can pinpoint the specific needs of a project while keeping in mind the larger components necessary for its completion? The Universal Group has an exciting opportunity for a Marketing Manager to join our Sales and Marketing department. Reporting to the VP of Sales...

  • Market Development Representative for Lower

    6 days ago

    Langley, Canada Encore Market Engagement Full time

    **Job Brief**: In this role, you will act as an extension of our clients brand and sales teams, calling on retailers in your assigned territory. **The Role**:De'Longhi Market Development Representative **- Lower Mainland, BC (Richmond, Surrey, Abbotsford) Territory, travelling to Victoria/Duncan 4 times a year - Part-time approximately 23 hours per...

  • Manager, Graduate Marketing and Recruitment

    1 month ago

    Vancouver, BC, Canada Arbutus College Full time €60,000 - €69,000

    Arbutus College is a certified designated private training institution in British Columbia. The college provides students with a unique business and communication educational structure not available elsewhere in Vancouver. It offers quality education that integrates communication and professional skills to prepare graduates for success in the global...

  • Strategic Sales and Marketing Director

    4 weeks ago

    Langley, BC, Canada Woodlock Developments Ltd. Full time

    Job OverviewWoodlock Developments Ltd. is seeking an experienced Strategic Sales and Marketing Director to drive the success of our real estate projects.About Woodlock DevelopmentsWe are a reputable developer committed to creating exceptional living and working spaces that enrich communities across BC. With a focus on quality and excellence, we strive to...

  • Executive Director, Policy and Planning

    5 days ago

    Burnaby, BC, Canada HighView Partners Full time

    BURNABY HOUSING AUTHORITY CHIEF EXECUTIVE OFFICER (CEO) The Burnaby Housing Authority (BHA) was created to address the growing need for non-market housing in the City of Burnaby. Its mandate is to increase the supply of non-market rental and ownership units, as well as market rental units. It builds on the foundations set by community initiatives such as...

  • Marketing Manager

    7 months ago

    Langley, Canada Megapro Full time

    **Location**: Langley, BC **Our Company** Megapro prides itself on being an equal opportunity employer with high ethical standards, and we try to “set the tone at the top”. Joining the Megapro team means being part of a small and well-established team who live our values of: - Customer service with integrity - Fun and safe place to work - Continuous...

  • Real Estate Marketing and Sales Director

    3 weeks ago

    Langley, BC, Canada Woodlock Developments Ltd. Full time

    Job OverviewWoodlock Developments Ltd. is seeking a highly skilled Sales & Marketing Manager to drive the success of our real estate projects.About Woodlock Developments Ltd.We are a leading developer committed to creating exceptional living and working spaces that enrich communities across BC. Our team strives for quality and excellence in every project we...

  • Real Estate Marketing and Sales Director

    4 weeks ago

    Langley, BC, Canada Woodlock Developments Ltd. Full time

    Job Title: Real Estate Marketing and Sales Director About Woodlock Developments Ltd.We are a leading real estate developer committed to creating exceptional living and working spaces that enrich communities across BC. Our mission is to deliver quality, excellence, and innovative solutions in project marketing and sales management. Job Description:The ideal...

  • Real Estate Sales and Marketing Strategist

    3 weeks ago

    Langley, BC, Canada Woodlock Developments Ltd. Full time

    At Woodlock Developments Ltd., we are seeking a highly skilled Sales and Marketing Manager to drive the success of our real estate projects. As a key member of our team, you will play a pivotal role in promoting our properties and driving sales efforts.About UsWoodlock Developments has partnered with Taylor Ryan Executive Search Partners to find the ideal...

  • Human Resources Specialist

    1 month ago

    Vancouver, BC, Canada Zepp Health Full time

    About Zepp Health ZEPP) is one of the world’s largest smart wearable technology companies. With Zepp’s proven AI algorithms, massive data sets and analytical capabilities, global distribution channels, and demonstrated success launching international products in the health tech space, the Global Engineering team in Vancouver plays a vital role in our...

  • Marketing Manager

    2 days ago

    Vancouver, BC, Canada Harbour Air Full time

    We're Hiring! Marketing Manager – (Brand Management, Digital, Analytics, Corporate Communication, and PR) The Marketing Manager will be a pivotal leader in driving Harbour Air’s brand, marketing, corporate communication, and public relations efforts. This role encompasses responsibility for brand management, digital marketing strategy, analytics,...

  • Marketing Manager

    2 days ago

    Vancouver, BC, Canada Harbour Air Full time

    We're Hiring! Marketing Manager – (Brand Management, Digital, Analytics, Corporate Communication, and PR) The Marketing Manager will be a pivotal leader in driving Harbour Air’s brand, marketing, corporate communication, and public relations efforts. This role encompasses responsibility for brand management, digital marketing strategy, analytics,...

  • Sales & Marketing Strategist for Real Estate Projects

    4 weeks ago

    Langley, BC, Canada Woodlock Developments Ltd. Full time

    Job OverviewThe Sales & Marketing Manager will play a pivotal role in driving the success of Woodlock Developments' real estate projects.This position requires a strategic thinker with exceptional sales and marketing expertise to oversee all project promotion and sales aspects, from initial concept to post-delivery.The ideal candidate will continue growing...

  • Manager, Marketing and Communications

    7 months ago

    Langley, Canada West Coast Seniors Housing Management Full time

    **ABOUT US**: Here at West Coast Seniors Housing, we take immense pride in the work we do to care for the needs of our residents. They’re not just customers. We see our residents as part of our family. And the truth is, we are also equally committed to the health and wellbeing of our staff. At our heart, we are a people company. We offer an engaging work...

  • Marketing Specialist

    7 months ago

    Langley, Canada CANACCTV SUPPLY Full time

    Education: - Expérience: **Education**: - College/CEGEP - Communication, general - Business administration and management, general - Marketing/marketing management, general **Tasks**: - Develop all kinds of events for publicity, fundraising and information purposes - Develop communication strategies - Develop policies - Evaluate communication strategies...

  • Marketing Manager

    2 days ago

    Langley, Canada Sherry Saran Real Estate Group Full time

    **About us** Sherry Saran Real Estate Group is renowned throughout the community for our integrity, loyalty, compassion and professionalism. An expert in her field for over 16 years, Sherry is dedicated to serving the needs of her clients throughout the Fraser Valley. We take great pleasure guiding clients through the steps of buying or selling a home,...

  • Senior Real Estate Project Marketing and Sales Strategist

    4 weeks ago

    Langley, BC, Canada Woodlock Developments Ltd. Full time

    Welcome to Woodlock Developments Ltd., a leading real estate developer committed to creating exceptional living and working spaces that enrich communities. We are seeking an experienced Senior Real Estate Project Marketing and Sales Strategist to join our team.Estimated Salary: $120,000 - $180,000 per year, depending on experience and qualifications.About...

  • Assistant Department Manager

    1 month ago

    Victoria, BC, Canada Whole Foods Market Full time

    Job Description: Assists the Team Leader in all aspects of daily operations including profitability, expense control, buying, merchandising, labor, regulatory compliance and special projects as assigned. Leads and develops Team Members. All Whole Foods Market Retail jobs require ensuring a positive company image by providing courteous, friendly, and...