Director (or Senior Director), Facilities

Found in: Jooble CA O C2 - 1 week ago

Toronto ON, Canada Equinox Fitness Club Full time

Senior Director, Public Relations
Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, Blink, Pure Yoga, SoulCycle, Equinox Hotels and Equinox Media are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.
We are passionate about high-performance living and we practice what we preach – investing time in our own health and fitness. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. we’re a community vested in each other’s success. Equinox is seeking a seasoned and dynamic Senior Director of Public Relations to join our team. This strategic role is critical in amplifying our brand’s prominence in the luxury lifestyle sector and involves architecting and orchestrating a comprehensive public relations strategy. The ideal candidate will be a visionary leader with a robust background in media relations, brand positioning, and the formulation of social media influencer strategies.
Public Relations Strategy Development:
Develop and implement a sophisticated public relations strategy that positions Equinox as a leader in the luxury lifestyle space.
Craft compelling narratives and outbound media stories that align with our brand ethos and strategic goals.
Oversee the creation of press materials, including press releases, media kits, and executive briefing documents.
Social Media Influencer Strategy
Develop and operationalize a social media influencer strategy that significantly expands our brand reach and engages with our target audiences.
Identify, engage, and manage relationships with high-impact influencers and thought leaders in the fitness and lifestyle sectors.
Lead, mentor and provide strategic direction to a team of communications professionals, fostering an environment of growth and performance excellence.
Collaborate with internal teams, including marketing, legal, and HR, to ensure alignment of communications strategies with overall business objectives.
Manage external public relations agencies and consultants.
Bachelor’s degree in Communications, Journalism, or related field. Minimum of 12 years of experience in public relations, with a focus on luxury brands or lifestyle sectors.
A proven record of directing public relations and leading successful influencer strategies.
Demonstrated leadership capabilities with experience in managing teams and influencing organizational strategy.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Deep understanding of social media platforms and influencer engagement.
Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop
For more information regarding our career opportunities, please visit one of our clubs or our website at
Must have a legal right to work in the United States.
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