Product Director, Travel

2 weeks ago

Toronto ON, Canada Hour Consulting Full time

Our client is a Higher Education Technology company with over 8 years of experience in helping higher education institutions globally better engage their students, improve their campuses' student life experience, and ensure that they ultimately provide success for their students. They are a team deeply committed to improving student success and college graduation rates worldwide by crafting digital experiences that build community and increase student engagement. As the Product Marketing Manager , you will build a product marketing strategy, drive positioning and messaging for new products, help launch new products, and nail their messaging and story. To excel in this role, you will need to work in tandem with the product management, marketing, and other go-to-market teams to participate in pre-and post-sale communications with prospects and customers. Your work will intertwine with the software development lifecycle, including product launches and related after-sale programming. You will use your product marketing expertise to create compelling product messaging and support sales success by developing compelling product training material to drive product awareness and adoption with customers.
Develop marketing and sales enablement assets and tools to transfer that knowledge to the go-to-market teams, support internal product training on new products/capabilities, and supporting prospect education and lead generation
Work across teams including Product Management, Marketing, Customer Success, Customer Experience, and Sales
Own the creation and development of all high-impact product marketing materials, collateral, and training documentation
you will provide market intelligence/customer insights as you are the expert on our customers and how/why they buy and their persona, regulatory considerations, and competition
Communicate the value proposition based upon competitive analysis of our solutions and provide the tools and training for the go-to-market team to leverage
Be the go-to person for your team members on all product marketing and training topics; you will communicate and present critical marketing and product-oriented training plans, reports, and opportunities to cross-functional teams
3+ years of relevant experience in product marketing strategy and supporting global business growth.
you're as comfortable with a technical piece of content and analyzing data as you are with creative brand work
Experience creating product marketing and training collateral including User Guides, Marketing Collateral, Web Copy, Presentations, Flow Diagrams, Process Mapping Documents, and Training
Experience in leveraging virtual training technologies; (Strong written and verbal communications skills, from writing collateral and web copy to presentations that deliver business concepts and moderately technical concepts to a diverse audience-base
Proven experience in best practices in market research and competitive benchmarking with the ability to spot industry trends, identify and map how to execute the appropriate marketing tactics to increase product or Company visibility
Experience using essential data to measure the impact of your contribution
ability to quickly learn new techniques and processes and effectively train colleagues on these items
Excellent interpersonal skills, with a proven track record of establishing credibility with key customers, prospects and business partners, sales, customer support, and development
Strong project management skills and time management skills
Intermediate to advanced skills with Google Workspace, Figma, and other creative tools
Experience working in a startup or the tech industry
Experience marketing B2B and B2B2C SaaS products
This is a full time, permanent, remote position in the EdTech industry.
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