Site Merchandising Specialist

4 weeks ago


Mississauga ON, Canada New Directions Aromatics Full time

New Directions Aromatics is seeking a highly motivated and detail-oriented Site Merchandising Specialist to join our dynamic e-commerce team. Reporting to the Director of Marketing, the ideal candidate will have a passion for online retail and a proven track record of driving sales and improving the customer experience through effective site merchandising strategies. Proficiency with Excel and Google Analytics is required.

 

Key Responsibilities

 

  • Develop and execute site merchandising strategies to drive sales and enhance the overall customer experience.
  • Collaborate with cross-functional teams, including marketing, product management, and design, to ensure alignment of merchandising initiatives.
  • Manage the product catalog on the website, ensuring all information is accurate, up-to-date, and compelling.
  • Conduct regular analysis of key performance indicators (KPIs) related to site merchandising and make data-driven recommendations for improvements.
  • Optimize product placement, categorization, filtering options, search functionality, and navigation to facilitate an intuitive and engaging shopping experience.
  • Work with vendors to obtain necessary assets such as high-quality images, videos, product specifications and other supporting materials for effective presentation.
  • Collaborate closely with the UX/UI team to enhance user experience through intuitive navigation paths and visually appealing layouts.
  • Monitor competitor websites to stay informed about industry best practices and trends in site merchandising.
  • Stay updated on industry trends in e-commerce site merchandising techniques and apply them appropriately.

 

Qualifications

 

  • Proven work experience in e-commerce or online retail with a focus on site merchandising strategies.
  • Strong understanding of online retail principles, including customer journeys, conversion optimization techniques, and SEO best practices.
  • Experience using content management systems (CMS) or similar tools for managing digital content.
  • Proficiency with Excel and Google Analytics to track site performance and make data-driven decisions.
  • Excellent analytical skills with the ability to interpret data, identify trends, and make actionable recommendations.
  • Strong attention to detail and the ability to manage multiple projects simultaneously.
  • Effective communication skills, both written and verbal, with the ability to collaborate cross-functionally.

 

Preferred Skills

  • Experience with any e-commerce platform, such as Shopify, BigCommerce, Adobe Commerce, or Salesforce Commerce Cloud.
  • Hands-on experience maintaining e-commerce sites (direct to consumer or B2B).
  • Knowledge of e-commerce marketing space and best practices.
  • Familiarity with e-commerce shoppers and an eye for detail.

 

Additional Requirements

 

  • Must pass any and all required background checks.
  • Must be and remain compliant with all legal or company regulations for working in the industry.

 

This role offers an exciting opportunity to be at the forefront of e-commerce innovation, working with a team dedicated to creating exceptional online shopping experiences. If you are a results-driven professional with a passion for e-commerce and a desire to make an impact, we encourage you to apply.



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